Flavour Funhouse Emporium Subterraneum by K11 Musea

Flavour Funhouse Emporium Subterraneum by K11 Musea is a highly esteemed winner of the very prestigious 2020 Praemium A' Design Award Argenteum in Designatio Interior Competition Category.

ArgentumInterior· 2020

Flavour Funhouse Emporium Subterraneum

by K11 Musea

Client: New World Development Company Limited

Praemium A' Design Award Argenteum Winner in Interior Category

27,444

Verified Award Winner

Verify Award Status for #103104

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Flavour Funhouse Emporium Subterraneum

Flavour Funhouse est interioris emporii subterranei in urbe Sciangania. Consilium ex architectura porticuum ferro vitroque exstructarum saeculi undevicesimi ducit. Frontes tabernarum e metallo vitroque atque fores labiles nigrae reticulatae toti ambitui speciem aequabilem et aeternam praebent. Lacunar altum metallicum nigrum cum reticulo metallico luminaria ornamentaque sustinet et plenam altitudinem hypogei conservat. Tria genera tegularum pavimenti, inter quae hexagonae, diversas regiones designant. Area cibaria mensas caupones, parvas mensas et longam mensam ligneam pro variis coetibus praebet. Spatium etiam arti recentiori tribuitur.

The Recognition

About the Praemium A' Design Award Argenteum

Flavour Funhouse Emporium Subterraneum victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur Flavour Funhouse Emporium Subterraneum opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. Flavour Funhouse Emporium Subterraneum creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: K11 aim to develop K11 MUSEA as Hong Kong most sophisticated museum retail space with millennial appeal, combining retail with a beguiling mix of craft, heritage, design and creativity. Thus, K11 constituted an artistic, theatrical spatial experience rather than a conventional shopping environment, where global millennials can come together to discover their muse.
Dimensions & Packaging: Total floor area is 0.8m sqft
Tags: Victoria Dockside, K11 Musea, car park design, retail, art, art mall
Production Technology: Designers filled the space with modern luxurious elegance. Under the high black metallic ceiling are three different floor tiles, including the hexagonal Cementine tiles that embody the charm of the Italian design, to demarcate different zones. The use of sliding doors in black grid for all shops gives the whole environment a homogeneous and timeless atmosphere. The materials were slick and sleek, a generous amount of space is dedicated to exhibit contemporary art pieces.
Design Challenge: Since the project is in the basement, the ceiling height is low because of architectural limitation. The team have tackled this issue by opening the ceiling to preserve the full height. All of the lights and decoration are secured by the metal grid, which create a chic diamond-shaped pattern on the ceiling. The lighting is warm and not particularly bright to achieve an intimate feeling in the common space, ensuring the shops on both sides are highlighted.
Research: K11 team paid special attention to the arrangement of the seating. Conventionally the food courts aim at maximizing the number of seating to cater to the high traffic of customers. Here the team have studied the pattern of customers. As the site is located in the city center with numerous tourists, the customers usually come in as couple, family and groups of friends. Therefore the team have break up the seats with tables, benches or bars counter so that customer can enjoy their space as they like.
Inspiration: Taking inspiration from the Northern Galleria such in Italy with the iron and glass architecture, it is a balance of the homage to the past and the transit towards the future. Iron and glass architecture is predominant in the 19th century, paving a new trend of shopping space. The design has incorporated modernized feature of metal and glass for the shop front, creating a standard platform for the shops to present their brands personality while maintaining the unique DNA of the shopping mall.
Project Duration: The project started in 2016 and finished in August 2019 in Hong Kong.
Operation Flow: The food court occupies nearly half of the space in B2 level. As walking through the shops, the customer will reach the Food Playground. The seating is different in wooden colours and the chair designs are specially tailored for diversified groups of customers: the four remarkable structural pillars are arranged as bar setting for individuals or couples; small tables of four are scattered around the long wooden table for big families and friends. The vibe is relaxing and vibrant.
Team Members: Dr. Adrian Cheng Chi-Kong JP (New World Development Company Limited & K11) + Stefano Tordiglione (ST design)
Image Credits: Edmon Leong