Heaven Gaia Interius Tabernae Vestiariae by Zhenhua Luo, Gongpu Zhao and Yanli Zhang

Heaven Gaia Interius Tabernae Vestiariae by Zhenhua Luo, Gongpu Zhao and Yanli Zhang is a highly esteemed winner of the very prestigious 2020 Praemium A' Design Award Argenteum in Designatio Interior Competition Category.

ArgentumInterior· 2020

Heaven Gaia Interius Tabernae Vestiariae

by Zhenhua Luo, Gongpu Zhao and Yanli Zhang

Client: Heaven Gaia

Praemium A' Design Award Argenteum Winner in Interior Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Heaven Gaia Interius Tabernae Vestiariae

Heaven Gaia est interius tabernae principalis pro notissima notitia vestiaria luxuriosa in regione artium urbis Pekinensis excogitatum. Taberna octingentos metros quadratos tegit et confectionem vestium ad mensuram et delectum ornatuum sustinet. Scala cochlearis in atrio spatium ex modo venditionis in modum spectaculi transferre sinit, ita ut motus in scalis pars spectaculi ambulatorii fieri possit. Lignum et aqua tamquam themata praecipua adhibentur. Aqua technologia digitali simulatur, et cataracta fundum vestimentis format. Duae ostentationes fenestrarum interius et exterius coniungunt.

The Recognition

About the Praemium A' Design Award Argenteum

Heaven Gaia Interius Tabernae Vestiariae victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur Heaven Gaia Interius Tabernae Vestiariae opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. Heaven Gaia Interius Tabernae Vestiariae creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Heaven Gaia, is a luxury fashion brand founded by Xiong which has been extremely active worldwide in recent years. Because of Ms Xiur’s unique characteristics and the rapid development of Gaia, the sales space needs to be carefully reflective of her art. Grace and power can be felt when communicated with Ms Xiur. Her talent and diligence in fashion, and the daily service she offers to celebrities are reminiscent of fashion masters of a past era. The experience here should be made pleasant.
Dimensions & Packaging: 800 sqm
Tags: shift from sales to show mode, a tribute to the designer Coco Chanel,reminiscent of fashion masters of a past era, "waterfall" serves as a background for the clothing
Production Technology: digital simulation of wave, cast concret, CNC
Design Challenge: I can feel both grace and power when I communicate with Ms Xiur. Her talent and diligence in fashion, and the daily service she offers to celebrities are reminiscent of fashion masters of a past era. How can this space be made classic? Secondly, the process of bespoke dressmaking and selecting outfits is time consuming. How can this experience be made pleasant?
Research: This is a flagship of Heaven Gaia. Gaia is a luxury fashion brand which has been extremely active worldwide in recent years. Her talent and diligence in fashion, and the daily service she offers to celebrities are reminiscent of fashion masters of a past era. Going up and down the spiral staircase in the lobby of the store can become part of a catwalk show, it is also a tribute to the designer Coco Chanel. The lobby can shift from sales mode to show mode. Water, as a symbol, is simulated here using new digital-technology. The "waterfall" serves as a background for the clothing.
Inspiration: Going up and down the spiral staircase in the lobby of the store can become part of a catwalk show, it is also a tribute to the designer Coco Chanel. The lobby can thus shift from sales mode to show mode. Two elements, wood and water, are representatives of the East. Water, as a symbol, is simulated here using new digital-technology. The "waterfall" serves as a background for the clothing. Two types of window display are made to create an interaction between the interior and the exterior.
Project Duration: The project started in April 2019 and finished in December 30 2019 in Beijing.
Operation Flow: Heaven Gaia, is a luxury fashion brand founded by Xiong which has been extremely active worldwide in recent years. This store has an area of 800 sqm and is located in the art district in Beijing. Because of Ms Xiur’s unique characteristics and the rapid development of Gaia, the sales space needs to be carefully reflective of her art.
Team Members: Zhenhua Luo, Gongpu Zhao, Yanli Zhang, Qianxuan Niu, Xiuwen Xiao, Changxin Tian, Yongcheng Xia, Liang Zhao and Ming Zhang
Image Credits: Photographer: Simon Wu