SciFest Los Angeles Systema Identitatis Diei Festi by Ching-Fa Lung

SciFest Los Angeles Systema Identitatis Diei Festi by Ching-Fa Lung is a highly esteemed winner of the very prestigious 2021 Praemium A' Design Award Ferreum in Graphica Competition Category.

FerrumGraphica· 2021

SciFest Los Angeles Systema Identitatis Diei Festi

by Ching-Fa Lung

Client: Art Center College of Design

Praemium A' Design Award Ferreum Winner in Graphica Category

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Verified Award Winner

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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About SciFest Los Angeles Systema Identitatis Diei Festi

Textus Libri: SciFest Los Angeles est systema identitatis diei festi creatum pro festo cinematographico hypothetico octo dierum, philocriticae fictioni dedito. Hoc propositum curat pelliculas classicas fictionis scientificae ab anno 1970 usque ad 2017, genera subordinata quale actionem, animationem et mysterium complectens. Litterarum forma dimensionalis, ex scaenis quattuor dimensionum inspirata, principalem linguam visualem per omnes applicationes praebet. Tabulae publicae cum realitate aucta operantur, ita ut spectatores altitudinem earum explorare possint. Interfacies applicationis et paginae interretialis graphicis tribus dimensionibus motu praeditis utuntur.

The Recognition

About the Praemium A' Design Award Ferreum

SciFest Los Angeles Systema Identitatis Diei Festi victor est Praemii A' Design Award Ferreum, honoris amplissimi formis bonis dati, quae postulatis professionalibus et industrialibus ab creationibus bene formatis exspectatis satisfaciunt. Victores Ferrei magnam peritiam, altam specializationem, intellectum periti et facultatem creandi auctorum suorum ostendunt. Exspectatur SciFest Los Angeles Systema Identitatis Diei Festi creationem multum aestimatam, admiratam et carissimam, practicam et novam fore. Haec forma Ferreo victa optimas industriae consuetudines integrat et proprietates technicas idoneas, cum scientia et talento coniunctas, habet. SciFest Los Angeles Systema Identitatis Diei Festi ob diligentiam suam honoratur et ad vitae qualitatem emendandam formatum est, ut mundum meliorem reddere iuvet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: SciFest LA is a hypothetical 8-day film festival devoted to showcasing science fiction movies. By curating classic science fiction movies from 1970 to 2017, the audience can enjoy all different types and sub-genres of science fiction movies such as action, animation, and mystery through the festival.
Tags: Transmedia Design, Kinetic Typography, Motion Graphic, 3D Graphic
Production Technology: Utilize Adobe Creative Cloud suite software from Photoshop, Illustrator, InDesign, After Effect, to incorporate with Maxon Cinema 4D. Using Artivive and Spark AR software to create Augmented Reality experience.
Design Challenge: To re-design a pre-existing event and create holistic design experience through branding.
Research: Watching and observing all the classic sci-fi movies so that I could draw the main design elements from the commonalities of sci-fi movies to represent the sci-fi festival. Sci-fi movies are a combination of physics in reality but also the imagination and creativity of creators as well, so these were main insights to create kinetic typography and dimensional graphic elements for this project.
Inspiration: Inspired by the science fiction movie “Interstellar,” the discovering scene of the four dimensions, I developed a dimensional typeface as the main visual language that could be used as a framing device throughout different applications for the whole festival identity system.
Project Duration: The project started in December 2017 but finished in December 2019 in Pasadena.
Operation Flow: All of the posters are designed to interact with augmented reality so that viewers can experience the dimensionalities of the posters and interact with them. Science fiction festival is not just about watching movies but also experiencing future-casting technologies or concepts. Interfaces of the app and the website exemplify the experiences of entering the events and previewing all the contents that will be hosted for the event through kinetic 3D graphic treatments.