K11 Art House Cinematographeum by Oft Interiors Ltd.

K11 Art House Cinematographeum by Oft Interiors Ltd. is a highly esteemed winner of the very prestigious 2021 Praemium A' Design Award Argenteum in Designatio Interior Competition Category.

ArgentumInterior· 2021

K11 Art House Cinematographeum

by Oft Interiors Ltd.

Client: K11 Art House by UA Cinemas

Praemium A' Design Award Argenteum Winner in Interior Category

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Verified Award Winner

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Colors

The Design

About K11 Art House Cinematographeum

K11 Art House est cinematographei interior conformatio in urbe Hongcongensi, in Sinis, sita. Ratio conformationis argumentum habet domicilium in monte nivali, ab architectura alpina Helvetica inspiratum, et elementa aedificandi tradita in spatium commerciale modernum transfert. Locus 6034 metra quadrata complectitur et minimum quinque formas consumendi coniungit, inter quas taberna musicae, cauponam apertam, spatium expositionis, centrum spectaculorum et servitium sociale personale. Marmor, aluminium, textile, tapetum et vitrum ubique adhibentur. Consilium est cinematographeum in complexum recreationis evolvere.

The Recognition

About the Praemium A' Design Award Argenteum

K11 Art House Cinematographeum victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur K11 Art House Cinematographeum opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. K11 Art House Cinematographeum creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In that experiment of space, the OFT design created the first future cinema themed with snow mountain residence in Asia based on the concept of "design & new retail", which took the lead in providing reference model for the cinema as "recreational complex".
Dimensions & Packaging: Materials: marble, aluminum, fabric, carpet, glass, coaching and painting.
Area: 6034 sqm
Tags: cinema, interior design, entertainment space, commercial space, renovation project
Production Technology: In the aspects of spatial situation and its commercial aesthetic, the hustle and bustle in Hong Kong correspond to its open and inclusiveness, with multiple culture blending and growing here. Designers are familiar with the chemical reaction brought by strangeness, so they do the opposite in the design. They select distant land, the Swiss snow mountain fragments of life, carrying the traditional style on architecture into modern commercial space, to wake up the spiritual eagerness of Hong Kong residents to "natural life".
Design Challenge: With the development of "new retail", the traditional entertainment space represented by the cinema has entered a transitional period.
Research: By repeating architectural elements, the OFT combines and splices previously unrelated materials to form an integral space, completing the remodeling of humanity and nature in a new sensory balance.
Inspiration: Enabling the DNA of K11 Art and cultural retail to continue is the key. The model of multicultural living area of K11 Musea brings new enlightenment for the incubation of future cinema: It needs to break out of the simplex consumption scene and introduce social intercourse, shopping, catering and art into the cinema.
Project Duration: The project started in 2018 in HK, China and finished in 2019 in the same place.
Operation Flow: In K11 Art House, the OFT and UA made a breakthrough by introducing at least five consumption formats, including music store, open bar, exhibition space, performance center and personalized acquaintance social service, to construct a composite consumption scene.
Patents: Copyrights belong to Oft Interiors, 2019.
Team Members: CM Jao, Ken Cheung, Shanny Cheung and Tobey Ngo
Image Credits: All images used in the submission was taken by Dennis Lo.