Palace Cinema Interior Cinematographei by Oft Interiors Ltd.

Palace Cinema Interior Cinematographei by Oft Interiors Ltd. is a highly esteemed winner of the very prestigious 2021 Praemium A' Design Award Argenteum in Designatio Interior Competition Category.

ArgentumInterior· 2021

Palace Cinema Interior Cinematographei

by Oft Interiors Ltd.

Client: Broadway Circuit

Praemium A' Design Award Argenteum Winner in Interior Category

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Verified Award Winner

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Colors

The Design

About Palace Cinema Interior Cinematographei

Cinematographeum Palatii est interior cinematographei duorum tabulatorum in urbe Shanghai, in Sinis, situm. Consilium aream 6463 metrorum quadratorum complectitur. Quartum tabulatum introitum atrio continet, et scalae automatariae ad tertium tabulatum ducunt, ubi omnes aulae spectaculorum collocantur. Album aquam repraesentat, aes autem venas repraesentat. Formae undarum aeneae per parietes, columnas et pavimentum diffunduntur, et lux caelaturae abscondita effectum sustinet. Aula IMAX coloribus lapideis griseis utitur cum sedibus corii ficti grisei. Materiae marmor, aluminium, textile, tapetum et vitrum includunt.

The Recognition

About the Praemium A' Design Award Argenteum

Palace Cinema Interior Cinematographei victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur Palace Cinema Interior Cinematographei opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. Palace Cinema Interior Cinematographei creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: When the audience and the film are in sync, it is like hearts beating at the same rhythm, pounded by a drum without edges. The rhythm should be astounding and natural. When put into this design, materials were carefully selected so that the beautiful and soothing rhythm will not be over-ridded; that audience who come into this space will go with the flow.
Dimensions & Packaging: Materials: marble, aluminum, fabric, carpet, glass, coaching and painting.
Area: 6463 sqm
Tags: cinema, interior design, entertainment space, commercial space, renovation project
Production Technology: The two-stories cinema aims to provide a holistic experience for its audience. The fourth floor is the entrance and lobby, next to the counters are the escalators that descend to and from the third floor, where all the screening houses locate. If we are to present the pulse of water, what colour should it be? As the aesthetic shapes, lines and edges are the key things to convey, we decided to keep the colors subtle. White is used to represent water, while bronze is used to represent pulses.
Design Challenge: There are two types of screening houses, the Standard House and IMAX House. IMAX House uses stone grey as the main colour, with mixture of different shades of grey faux leather seats that echo the uniqueness of stones. But not just the seating, even the walls and the floor also joined in to provide a space so comfortable like nature.
Research: Films are fascinating because of the ground it stands is blurry or so-to-speak, it stands on water. In between reality and fantasy, the meanings extracted from films are constantly floating, as light as cloud and as dynamic as water. Are films like mirrors reflecting what is true, or are they merely illusions?
Inspiration: Films are the pulse of water: it can be fierce and it can be mild; water reflects and water rejects. Whether one will end up float on it or get drowned by it, is not a choice but a chance. If you cannot row, maybe you should go with the flow.
Project Duration: The project started in 2017 in Shanghai, China and finished in 2019 in the same place.
Operation Flow: Starting from the entrance, the white colour gives a bright view in general. The ceiling with concealed lighting looks as if the white is being crystallised; creating ripples from this point, the bronze ripple patterns spread across the walls, the columns, and to the floor. At the lobby area, the ceiling outlets were cleverly designed as half-moon shapes, which were made up with wooden stripes painted in bronze colour.
Patents: Copyrights belong to Oft Interiors, 2019.
Team Members: CM Jao, Ken Cheung, Yoyo Au
Image Credits: All images used in the submission was taken by Masato Kawano.