3 Mobile Lifestyle Store Officina Interior Venditoria by Yan Yik Lun and Marco Choi is a highly esteemed winner of the very prestigious 2021 Praemium A' Design Award Argenteum in Designatio Interior Competition Category.
ArgentumInterior· 2021
3 Mobile Lifestyle Store Officina Interior Venditoria
Client: IMO design
Praemium A' Design Award Argenteum Winner in Interior Category
Verified Award Winner
Verify Award Status for #108092The Design
About 3 Mobile Lifestyle Store Officina Interior Venditoria
3 Mobile Lifestyle Store est consilium interius venditorium pro signo retis mobilis in Hong Kong. Taberna centum et quinquaginta metra quadrata occupat. Striae nigrae albaeque inter se contrariae per omnem spatii angulum decurrunt. Lineae latae obliquae virgam luminis linearem atque pavimenti figuram formant. Superficies ligneae sensum concordiae simplicitatisque addunt. Area servitii clientium utitur saeptis textilibus sonum absorbentibus, quae ex sedibus aeronavium primae classis inspirata sunt. Officina clausa cum saeptis vitreis mobilibus institutiones hospitatur et ad aream venditoriam pro eventibus aperiri potest.
The Recognition
About the Praemium A' Design Award Argenteum
3 Mobile Lifestyle Store Officina Interior Venditoria victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur 3 Mobile Lifestyle Store Officina Interior Venditoria opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. 3 Mobile Lifestyle Store Officina Interior Venditoria creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The new store with a design of contrasting colours of black and white stripes traversing each and every single corner of the store. Additionally, the regular store layout combined with wide diagonal lines for the linear light bar and floor pattern, which formed a contemporary style that highlights the brand colours. Other parts recruited a wooden finish and created a sense of harmony and simplicity. Has given a simple, spontaneous yet modern edge to the meaning of aesthetic beauty.
- Dimensions & Packaging
- Total floor area: 150 metre square.
- Tags
- 3, 3 Shop, mobile store, retail design, shop design, mobile lifestyle, Monochrome, 3HK
- Production Technology
- For the newly built 3 Supreme customer service quarter, the designer have employed the idea from aircraft first-class seating, with noise-absorbing fabrics for partitioning, which creates a high level of privacy. Layers of white 3D stripped glass light panels with stainless steel in gold highlight became the feature back wall at the supreme customer service corner. This created a simple yet elegant atmosphere.
- Design Challenge
- The first pilot store combines with the new business model apart from the traditional sale area, which also including 3 Supreme customer service, workshop & multifunctional business event space. To provide a more seamless, efficient and interactive service experience for customers.
- Research
- The development of mobile networks and smartphones nowadays has strongly been focusing on new technology as a selling point, as well as ways to simplify our work and enhancement of human life and has formed an integral part of our daily lives. Hence, the newly revamped 3 lifestyle store has taken mobile lifestyle as a theme to match with customers' desire for a smarter, simplified, and relaxed lifestyle.
- Inspiration
- The development of mobile networks and smartphones nowadays has strongly been focusing on new technology as a selling point, as well as ways to simplify our work and enhancement of human life and has formed an integral part of our daily lives. Hence, the newly revamped 3 lifestyle store has taken mobile lifestyle as a theme to match with customers' desire for a smarter, simplified and relaxed lifestyle.
- Project Duration
- The project started in Match 2019 in Hong Kong and finished in July 2019.
- Operation Flow
- The innermost corner of the store has an enclosed workshop surrounded by operable glass partitions, which provides an area for smartphone tutorials for customers and further training for staff. Multifunctional space is created with operable glass partitions opening up to connect to the sales area. It gives a capacity of up to 40 people, which is a perfect venue for media functions, announcements, ceremonies, social and business events.
- Patents
- Copyrights belong to IMO design limited, 2019.
- Team Members
- Yan Yik Lun
Marco Choi
Natalie Chan
Fung Yeung - Image Credits
- IMO design, Bobby Wu
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