Tongrentang Zhima Health Designatio Interior Tabernae Venditoriae by Yong Wong

Tongrentang Zhima Health Designatio Interior Tabernae Venditoriae by Yong Wong is a highly esteemed winner of the very prestigious 2021 Praemium A' Design Award Aureum in Designatio Interior Competition Category.

AurumInterior· 2021

Tongrentang Zhima Health Designatio Interior Tabernae Venditoriae

by Yong Wong

Client: Beijing Tongrentang Health

Praemium A' Design Award Aureum Winner in Interior Category

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Verified Award Winner

Verify Award Status for #108738

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Tongrentang Zhima Health Designatio Interior Tabernae Venditoriae

Tongrentang Zhima Health taberna experientiae est Pekini sita. Taberna quinque milia metrorum quadratorum in tribus tabulatis complectitur. Supplementa alimentaria, cibi nutrientes atque merces ad valetudinem curandam pertinentes, quae technologiam sanitatis includunt, uno in loco offeruntur. Magnae superficies materiarum inter se oppositarum, ut ligni solidi et orichalci, in interioribus adhibentur. A tabulato imo sursum quattuor themata exhibentur, scilicet inquisitio, cibus, convalescentia et curatio. Taberna etiam spatium sociale commodum clientibus praebet.

The Recognition

About the Praemium A' Design Award Aureum

Tongrentang Zhima Health Designatio Interior Tabernae Venditoriae victor est Praemii A' Design Award Aureum, honoris amplissimi formis primi ordinis, mirabilibus et praestantibus dati. Victores Aurei sunt opera valde nova, provida et splendida, quae ingenium, sapientiam et peritiam auctorum suorum referunt. Exspectatur Tongrentang Zhima Health Designatio Interior Tabernae Venditoriae inventum laudatissimum, inclinationes creans et monumentale fore, quod pretium inauditum afferat. Haec forma Aureo praemio victa est incepto mirabile et honoratum, quod fines artis, scientiae, formandi rationis et technologiae promovet. Tongrentang Zhima Health Designatio Interior Tabernae Venditoriae cupiditatem vehementem excitat, studium accendit, ingenium creandi fovet et capit.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Zhima Health concept store provides dietary supplements, nourishing & health food and even health care products that incorporate health tech, enabling customers to enjoy one-stop and immersive shopping experience. Besides, it also doubles as a new and comfortable social space for customers.
Following the concepts of high quality, sense of participation and personal shopping experience, the brand-new retail model aims to meet the demands of consumption upgrade and improve the quality of customers’ lives rather than overturn the traditional retail style.
Dimensions & Packaging: 5000 square meters, 3 floors
Tags: Tongrentang, Wu Xiang, In View, Zhima, experience store, experience shop, Pharmacy store
Production Technology: The designer Yong Wong has applied a large area of contrasting materials as solid wood and brass in the store.
Design Challenge: The first breakthrough lies in the initial investigation on retail industry and the final set of trade form. Secondly, the brand tried to find some well-known foreign design teams. However, because the foreign designers did not really understand the business model and accurate needs of the well-established domestic brands, they eventually failed to give a design plan. Later, when our team completed the overall design plan, many of the product lines that we are seeing now were developed backward from space design, and Tongrentang's almost perfect endorsement allowed this backward process to be realized.
Research: Probably in 2014, Tongrentang seems to have encountered bottleneck. The selling form relying on traditional stores urgently needs to be changed, so the brand proposed a strategic transformation from products to services at that time.
After proposing the transformation, Tongrentang and we began field investigations at home and abroad. From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
Inspiration: After proposing the transformation, Tongrentang and we began field investigations at home and abroad. From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
Project Duration: This project started in May 2019 and finished in December 2019 in Beijing.
Operation Flow: From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
Later, when our team completed the overall design plan, many of the product lines that we are seeing now were developed backward from space design, and Tongrentang's almost perfect endorsement allowed this backward process to be realized.
Team Members: Yong Wong, Wei Tan, Chenxu Zhu, Guiying Zhang, Zhiyong Jia, Yue Yu.
Image Credits: Beijing Wuxiang Space Architecture Design