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LiNing 8th Gen Taberna Praecipua ab Yingtao Xu

Opus LiNing 8th Gen Taberna Praecipua a designatore Yingtao Xu est victor maxime honoratus praemii praestigiosissimi 2021 Praemium A' Design Award Argenteum in Categoria Certaminis Designatio Interior.


ArgentumInterior· 2021

LiNing 8th Gen Taberna Praecipua

a Yingtao Xu

Cliens: Li Ning (China) Sports Goods Co., Ltd.

Victor praemii Praemium A' Design Award Argenteum in Categoria Interior

16,841

Victor Praemii Verificatus

Verifica Statum Praemii pro #109123

Colores

Designum

De LiNing 8th Gen Taberna Praecipua

LiNing octava generatio est taberna praecipua signi athletici, 2049 metra quadrata complectens. Consilium ex curriculis cursoriis et areis pilamalleis hauritur. Introitus producta cursoria sub zonis lucis colores mutantibus ostendit, quae numerose fulgent. Scrinium LED in medio positum scrinia super areas pilamalleas revocat et ostensionem pilae basketicae circumdat. Superficies interiores caemento simplici utuntur, dum pluteos ex metallo et chalybe inoxidabili cum textura fibrae carbonicae confecti sunt. Pluteos dissolvi et recuperari possunt ut detrimentum minuatur. Merces in areis thematicis perspicuis coguntur.

Agnitio

De Praemium A' Design Award Argenteum

LiNing 8th Gen Taberna Praecipua victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur LiNing 8th Gen Taberna Praecipua opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. LiNing 8th Gen Taberna Praecipua creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares
LiNing, an international fashionable professional sports brand, has been interpreting its slogan "anything is possible" with actions. From space design to shelf display, the store shows different space atmospheres in different theme areas. Various categories of goods are laid out in a clear and observable pattern to facilitate customers selecting goods and bring them a multi level shopping experience.
Dimensiones et Involucrum
The store's area is 2049 sqm.
Notulae
Flagship, Retail, Chinese, Sport, Athletic Apparel, Footwear
Technologia Productionis
The colorful and bright sign on the exterior facade of the store illustrates the LiNing brand style of youth, vitality, sport and fashion. The interior space is decorated with simple cement materials, looking fashionable and personalized, while setting off the product highlights. The store shelves are largely made of metal and stainless steel, with carbon fiber texture finish. They can be disassembled and recycled to minimize waste of resources.
Provocatio Designandi
The challenge for this project was to design a flagship store that was not cliched and still felt relatable.
Investigatio
The store image of the eighth generation is the result of continuous development and perfection following the development of the times. With the successive presentation of various types of stores with different conditions, the store image of the eighth generation has been enhanced and perfected in terms of decoration, gadgets, lighting and experience systems, forming a set of dynamic and continuous store image standards.
Inspiratio
In the image design of the eighth generation flagship store of LiNing, the designers take running tracks and basketball gyms as the sources of inspiration, organically integrate professional products for running exercise and basketballs and all sorts of fashion products including sports fashion and China LiNing in the same store, highlighting professional sports attributes and the fashion life atmosphere of the brand.
Duratio Operis
The project started in December 2019 in Liuzhou and finished in May 2020 in Liuzhou.
Cursus Operationis
The store entrance is an area displaying running exercise commodities. The design is inspired by the running tracks. The RGB color changing light belt at the top are lined regularly. The lights shine in rhythm, pairing with the running models below, for a dynamic display to attract the sight of people hurrying to and fro. The LED screen in the middle of the store is inspired by the LED screen at the top of basketball gym, which along with the focus display of the basketball models below, formulates the atmosphere characteristics of the basketball theme commodity exhibition in the middle.
Membra Turmae
Designer: Xu Yingtao
Designer: Yu Danfeng
Agnitiones Imaginum
Image #1: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.
Image #2: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.
Image #3: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.
Image #4: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.
Image #5: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.

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