New HQ New Rules Systema Signorum by Hd Communication Kft.

New HQ New Rules Systema Signorum by Hd Communication Kft. is a highly esteemed winner of the very prestigious 2021 Praemium A' Design Award Argenteum in Graphica Competition Category.

ArgentumGraphica· 2021

New HQ New Rules Systema Signorum

by Hd Communication Kft.

Client: Magyar Telekom

Praemium A' Design Award Argenteum Winner in Graphica Category

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Verified Award Winner

Verify Award Status for #112485

View at A' Design Award Press Release Award Badge

Colors

The Design

About New HQ New Rules Systema Signorum

Nova Sedes Novae Regulae est systema signorum pro nova sede principali societatis Magyar Telekom creatum. Signa complexum regularum de moribus in officio praebent. Compositio munda est sed iocosa, ita ut regulae potius invitantes quam imperantes videantur. Picturae cotidianas officii condiciones cum humore et humano tactu ostendunt. Stilus analogicus cum magnitudine et moderno charactere aedificii contendit. Consilium est reactionem affectuum statim excitare et homines hortari ut regulas cum risu sequantur.

The Recognition

About the Praemium A' Design Award Argenteum

New HQ New Rules Systema Signorum victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur New HQ New Rules Systema Signorum opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. New HQ New Rules Systema Signorum creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The task was to create a visual identity for a new set of rules on office behaviour in Telekom’s new HQ. The challenge was to make it loveable so people would not feel ordered or forced, rather inspired to respect them. The team developed a very CLEAN YET PLAYFUL design to underline that and create an instant emotional reaction in the viewer.
Tags: Office building, Signage, Illustration, Design, System of Norm
Inspiration: The main inspiration was to reflect on a digital company’s everyday life in a very analogue way. The goal was to contrast the immensity and moderness of the building with a humorous and human touch. While creating the system of norm signage illustrations the focus was on the humour in office situations. The developed design wanted to communicate these rules in a way that makes people follow them with a smile on their face.
Project Duration: Permanent
Team Members: Creative director: András Tarkovács
Art director: Ákos Polgárdi
Illustrator: Gergő Gilicze
Design Consultant: Scheitz András
Project manager: Netta Luzsi

Read the Press Release