C-MAX Branding Identity Identitas Notae Mercatoriae by Fengnan Lin

C-MAX Branding Identity Identitas Notae Mercatoriae by Fengnan Lin is a highly esteemed winner of the very prestigious 2021 Praemium A' Design Award Aeneum in Graphica Competition Category.

AesGraphica· 2021

C-MAX Branding Identity Identitas Notae Mercatoriae

by Fengnan Lin

Client: C-Max

Praemium A' Design Award Aeneum Winner in Graphica Category

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Verified Award Winner

Verify Award Status for #114759

Explora Plura Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About C-MAX Branding Identity Identitas Notae Mercatoriae

Identitas Notae Mercatoriae C-MAX est propositum identitatis visualis, quod societati technologicae in nubilo computationis et magnorum notitiarum congerierum (big data) operanti creatum est. Signum litteras CMAX cum symbolis codicis communibus coniungit, uncis angularibus, virgula transversa et sagitta comprehensis, quae calculationem motumque notitiarum ordinatum significant. Color niger praecisionem exprimit, dum graphica auxiliaria variis coloribus ornata mundum lucidum arte technologica exstructum suggerunt. Haec identitas chartis negotialibus, chartis operariis, libellis notarum et sacculis tela textis applicatur, arte typographica quattuor colorum et vitratione UV adhibitis.

The Recognition

About the Praemium A' Design Award Aeneum

C-MAX Branding Identity Identitas Notae Mercatoriae victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur C-MAX Branding Identity Identitas Notae Mercatoriae rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. C-MAX Branding Identity Identitas Notae Mercatoriae necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The black of logo represents preciseness, and the colorful auxiliary color means to create a colorful world with high technology.
Dimensions & Packaging: Note book:180mmx130mm; Canvas bag:320mmx390mm
Tags: Brand visual upgrade, Cloud computing, big data, code, Visual Communication Design,
Production Technology: Logo and auxiliary graphics are used in many work scenes,such as business card,work card,notebook,canvas bag and so on.Process involves four-color printing,UV glazing.
Design Challenge: Looking for representative symbols and languages of computing classes.
Research: Most of the C-MAX teams are young and creative,the post-90/95s generation.This company wants to change the stereotype of technology companies between brands and industry.Therefore the logo is designed to black and white,and auxiliary graphics is colorful,C-MAX hopes to use high technology to calculate a colorful world.
Inspiration: People's impression of programmers remains in residence，rigorous , poor communication. However, Most of the C-MAX teams are young and creative ,the post-90/95s generation . C-MAX want to change the stereotype of technology companies between brands and industry.
The logo design is inspired by the international code. Code is a universal language without borders. Creative execution is the combination of code symbol elements "< >", "-", "→"and CMAX fonts.C-MAX company hopes to creat a colorful world with high technology by the new logo.
Project Duration: Guangzhou,Guangdong Province,China,January 1,2020
Operation Flow: Logo design inspiration from the code commonly used symbols,representing calculation; "",means calculation. "-",means moving data with arrow fonts represent a series of tasks performed by order.
Patents: Copyrights belong to Fengnan Lin, 2020.
Team Members: Fengnan Lin
Yingqiang Zhang
Liqing Xian
Image Credits: Image #1: Designer Fengnan Lin,2020.
Video #1: Creator Yingqiang Zhang, Liqing Xian,2020.