Opus Zhuliguan Hote Logo Hotel a designatore Zhongxiang Zheng est victor maxime honoratus praemii praestigiosissimi 2021 Praemium A' Design Award Ferreum in Categoria Certaminis Graphica.

FerrumGraphica· 2021

Zhuliguan Hote Logo Hotel

a Zhongxiang Zheng

Cliens: Zhongxiang Zheng

Victor praemii Praemium A' Design Award Ferreum in Categoria Graphica

9,844

Victor Praemii Verificatus

Verifica Statum Praemii pro #114786

Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Zhuliguan Hote Logo Hotel

Zhuliguan est lemma hotel in bamboo culturae positum, Exemplar tam bamboo quam hirundinum similis est, facit ut homines initium novi itineris expectent. Logo dat progressionem ex nihilo in aliquid, quod oritur ex Taoism philosophico. Eius mutatio philosophiam tradit Taoismi Sinensium traditionalis "Ex Tao, Unus nascitur. Ex uno, Duo, Ex Duo, Ex tribus, Ex tribus, Universum creatum", "Tao naturam sequitur".

Agnitio

De Praemium A' Design Award Ferreum

Zhuliguan Hote Logo Hotel victor est Praemii A' Design Award Ferreum, honoris amplissimi formis bonis dati, quae postulatis professionalibus et industrialibus ab creationibus bene formatis exspectatis satisfaciunt. Victores Ferrei magnam peritiam, altam specializationem, intellectum periti et facultatem creandi auctorum suorum ostendunt. Exspectatur Zhuliguan Hote Logo Hotel creationem multum aestimatam, admiratam et carissimam, practicam et novam fore. Haec forma Ferreo victa optimas industriae consuetudines integrat et proprietates technicas idoneas, cum scientia et talento coniunctas, habet. Zhuliguan Hote Logo Hotel ob diligentiam suam honoratur et ad vitae qualitatem emendandam formatum est, ut mundum meliorem reddere iuvet.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: Zhuliguan is a themed hotel focusing on bamboo culture and we simplify the house into an ink dot, presenting the course of a wind-flown bamboo leaf passing by an ink dot (house) and turning into a bird. This change is a course of growing out of nothing. The pattern seems like both a bamboo and a swallow, enabling us to expect a new journey
Dimensiones et Involucrum: UV, hot stamping
Bags:Depth330mm x Width250mm x Height80mm
Notebooks:Depth297mm x Width210mm x Height80mm
T-shirts:Small, Middle, Large, Extra large
Notulae: Brand , Research , Hotel , Logo , Culture
Technologia Productionis: Black and white are adopted as the dominant hues to further strengthen the dynamical change of the logo. In the post production, we combine the calligraphy and UV technology to highlight the fashion.
Provocatio Designandi: it vividly presents Zhuliguan Hotel's theme - a bamboo culture hotel with the theme of studying, planting, viewing and staying of bamboos. Its change carries the philosophy of traditional Chinese Taoism-"Out of Tao, One is born; Out of One, Two; Out of Two, Three; Out of Three, the created universe"
Investigatio: Chapter 42 of Tao and Teh by Laozi-Out of Tao, One is born; Out of One, Two; Out of Two, Three; Out of Three, the created universe.
Inspiratio: The brand name comes from Zhuliguan (Bamboo Villa), a poem written by WANG Wei, who was a poet in Tang Dynasty of China. The logo pattern presents a course of gradual change. He was inspired by the philosophy of Chinese traditional Taoism- "Out of Tao, One is born; Out of One, Two; Out of Two, Three; Out of Three, the created universe" from Chapter 42 of Tao and Teh by Laozi, which was the cosmogony of Laozi.
Duratio Operis: This project was started in Hangzhou, China in June 2017 and completed in Hangzhou, China in August 2018.
Cursus Operationis: We have developed souvenirs for the project and refined the copywriting of "The foolish ask more and the wise do not doubt", which has been applied on notebooks, handbags and T-shirts. The souvenirs are loved by all guests, including children, and they can easily understand what the logo is intended to express.
Patentes: Trademark (2019) Zhongxiang Zheng
Agnitiones Imaginum: Image #1: Designer: Zhongxiang Zheng, Zhuliguan Hotel, 2019.
Image #2: Designer: Zhongxiang Zheng, Zhuliguan Hotel, 2019.
Image #3: Designer: Zhongxiang Zheng, Zhuliguan Hotel, 2019.
Image #4: Designer: Zhongxiang Zheng, Zhuliguan Hotel, 2019.
Video Credits: Designer:Mingyong Hou, Zhuliguan Hotel, 2020.