VB Home Taberna Genus Est Consilium by Martin Chow

VB Home Taberna Genus Est Consilium by Martin Chow is a highly esteemed winner of the very prestigious 2021 Praemium A' Design Award Aeneum in Designatio Interior Competition Category.

AesInterior· 2021

VB Home Taberna Genus Est Consilium

by Martin Chow

Client: Hot Koncepts Design Ltd.

Praemium A' Design Award Aeneum Winner in Interior Category

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Verified Award Winner

Verify Award Status for #115893

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About VB Home Taberna Genus Est Consilium

Prima taberna est Villeroy et Boch officia domus (VB Home) in Sinis. Taberna in area renovata sita, quae antea officina erat. Excogitator thema "Domum dulcem domum" proposuit interioribus, quae in applicatione productorum VB et vitae Europaeae nitebantur. Excogitatoris multum temporis habe ad historiam intelligendam et varia genera VB productorum. Post disceptationem cum cliente, tandem omnes argumenti "Domus dulcis domus" pro consilio interiore consenserunt.

The Recognition

About the Praemium A' Design Award Aeneum

VB Home Taberna Genus Est Consilium victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur VB Home Taberna Genus Est Consilium rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. VB Home Taberna Genus Est Consilium necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It is the first shop for Villeroy & Boch home servies (VB Home) in China. The shop ia located in renovation area, it was a factory before. Designer proposed the them "Home sweet home" to the interiors based on the application of VB products and European lifestyle.
Dimensions & Packaging: The shop is around 1000 square meter.
Tags: #shop, # VBhome, #Villeroy&Boch, #Homesweethome, #interior, #hotkoncepts, #martinchow
Production Technology: Wall paper, paint finish, tiles and stone are the main materials applied in the shop.This
Design Challenge: The hardest part of the design must be the limited construction budget, especially in very special year 2020. Lucky we have excellent products, so the main job for designer is highlight the products with theme "home".
Research: As it is the first shop for VB home, so designer must clearly understand history and product characters of Villeroy & Boch. It is famous German brand which started form 1748. Therefore designer really hope to bring German touch in the shop, in terms of lifestyle, taste and even smell.
Inspiration: Designer proposed the them "Home sweet home" to the interiors based on the application of VB products and European lifestyle. Therefore entry is very imporatant as it is the frist impression. Designer proposed lots of plant but no single product image to enhance the home theme. After entering the shop, the first thing we see is the home setting such as open kitchen, dinning and living areas with all VB products. Customers would feel relax to stay and select products in the shop.
Project Duration: The project started in April 2020 and finished in October 2020 in Shnaghai, China.
Operation Flow: This is the first shop for Villeroy & Boch home series (VB home) in China. Designer spend much time on understanding the history and different types of VB products. After the discussion with the client, finally all agreed the them "Home sweet home" for the interior design. Designer also hope to bring European lifestyle to all customers through the interior setting, use of open ceiling and even smell of the shop.
Patents: Copyright belongs to Hot Koncepts Design Limited.
Team Members: Martin Chow,
Yu Wen Xian,
Fang Ying
Image Credits: Photographer Kimi Guan.