Club Hotel Avignon Visivae Identitatis by Arome Agency

Club Hotel Avignon Visivae Identitatis by Arome Agency is a highly esteemed winner of the very prestigious 2021 Praemium A' Design Award Aeneum in Graphica Competition Category.

AesGraphica· 2021

Club Hotel Avignon Visivae Identitatis

by Arome Agency

Client: Club Hotelier d'Avignon

Praemium A' Design Award Aeneum Winner in Graphica Category

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Verified Award Winner

Verify Award Status for #116908

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Club Hotel Avignon Visivae Identitatis

Logo Hotelier Avignon Club clarissimus pons Avenionensis orbis inspiratur. Logo componitur ex typographia cum valido symbolismo ostendens initiales clavae modo simplici et exquisito. Color viridis adhibitus rationem oecologicam et naturalem clavae evocat.

The Recognition

About the Praemium A' Design Award Aeneum

Club Hotel Avignon Visivae Identitatis victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur Club Hotel Avignon Visivae Identitatis rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. Club Hotel Avignon Visivae Identitatis necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Arome worked on the visual identity of the Club Hotelier of Avignon by taking inspiration from the world famous Pont of Avignon. The agency Arome worked on the typography of the logo to associate it with the bridge and make it a unique and original graphic game. The use of the color green demonstrates the ecological implication of the club concerning its ecological impact.
Dimensions & Packaging: Letterhead : A4 vertical
Business cards : 85mm x 55 mm
Tags: avignon
Production Technology: The letterhead and business cards were printed on 100% recycled paper to take into account the ecological issues of our planet and the printing of documents.
Design Challenge: The creative challenge was to associate the symbolism of the bridge with the typography of the logo.
Research: The architecture of the bridge of Avignon is very special. The bridge is broken but it stays created an exceptional historical monument and symbolic of the city of the popes.
Inspiration: The inspiration comes from the unique architecture of the Pont of Avignon. Arome worked around this strong symbolism as a working point of the creation.
Project Duration: The project started in March 2020 in Avignon and finished in May 2020.
Operation Flow: The bridge of Avignon is known the world over. Working on such a strong symbol to represent the avignon hotels was a real challenge for the team.
Team Members: - Art Director : Delphine Goyon
- Director : Remi Vicente
Image Credits: All pictures : Arome