Opus Inspiration Situs Interretialis a designatore WenYuan Chen and Ze Hao est victor maxime honoratus praemii praestigiosissimi 2021 Praemium A' Design Award Aureum in Categoria Certaminis Tela.
AurumTela· 2021
Inspiration Situs Interretialis
Cliens: Zippo
Victor praemii Praemium A' Design Award Aureum in Categoria Tela
Victor Praemii Verificatus
Verifica Statum Praemii pro #117306Designum
De Inspiration Situs Interretialis
Inspiratio est situs interretialis pro nota Zippo creatus. Situs notam per novam identitatem visualem et interfaciem usoris interactivam exhibet. Imagines dynamicae paginis indolem visualem experimentalem praebent. Thema nigrum per totam dispositionem adhibetur ut experientia spectandi constans sustineatur. Designatio interactionis technologia interfaciei usoris progressiva aedificata est ut visitatores retineantur. Propositum est colloquium cum consumptoribus aperire et culturam notae forma hodierna exprimere.
Agnitio
De Praemium A' Design Award Aureum
Inspiration Situs Interretialis victor est Praemii A' Design Award Aureum, honoris amplissimi formis primi ordinis, mirabilibus et praestantibus dati. Victores Aurei sunt opera valde nova, provida et splendida, quae ingenium, sapientiam et peritiam auctorum suorum referunt. Exspectatur Inspiration Situs Interretialis inventum laudatissimum, inclinationes creans et monumentale fore, quod pretium inauditum afferat. Haec forma Aureo praemio victa est incepto mirabile et honoratum, quod fines artis, scientiae, formandi rationis et technologiae promovet. Inspiration Situs Interretialis cupiditatem vehementem excitat, studium accendit, ingenium creandi fovet et capit.
Post Designum
Fasciculus Nuntii
Merita, sodales gregis et singula technica a designatore praebita.
- Proprietates Singulares
- To pursuit conversations with consumers, they shall cultivate core personalities and translate them into Cultural Identity, Semiotics & Lifestyle interpretation and expressions.
They used the new brand visual and edgy interaction UI to show brand experience - Dimensiones et Involucrum
- UI UX technology and website construction
- Notulae
- Z-era, Fashion
- Technologia Productionis
- Using progressive UI technology to realize
- Provocatio Designandi
- The team received a lot of database and found it hard to sort out
- Investigatio
- To understand the compositions of Zippo’s Segmentation
To establish the Message House for product innovation
Step1
Know what they know from the previous projects
Step2
Understand the potential dimensions that may define the segments
Step3
Quantify what the segments look like and their market potential
Step4
Deep dive into the key segments and further understand their market performance - Inspiratio
- ZIPPO has been one of the most reputable brands on earth since 1932. They managed to architect and express one of the most iconic product cultures in history. And now, in facing a highly-challenging local Chinese market - an age of unprecedented abundance of choices and speed of innovation, with consumers’ expectations moving faster than brand legacy, they feel the need to revamp our brand image to stay relevant in the market.
- Duratio Operis
- Shanghai 2020.11-2021.2
- Cursus Operationis
- To pursuit conversations with consumers, they cultivate core personalities and translate them into Cultural Identity, Semiotics & Lifestyle interpretation and expressions.
- Patentes
- "Trademark (Year) Trademark Holder."
- Membra Turmae
- Wenyuan Chen and Ze Hao
- Agnitiones Imaginum
- ZIPPO NO.347274
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