Better than Perfect Ephemeris by Gerhard Kirchschlaeger

Better than Perfect Ephemeris by Gerhard Kirchschlaeger is a highly esteemed winner of the very prestigious 2021 Praemium A' Design Award Aeneum in Typographia Competition Category.

AesTypographia· 2021

Better than Perfect Ephemeris

by Gerhard Kirchschlaeger

Client: Gerhard Kirchschlaeger

Praemium A' Design Award Aeneum Winner in Typographia Category

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Verified Award Winner

Verify Award Status for #117460

View at A' Design Award Press Release Award Badge

Colors

The Design

About Better than Perfect Ephemeris

Melius Quam Perfectum est ephemeris ciborum quae weblogum ciborum interretialem in formam typis excusam adfert. Recepta creativa tamen simplicia sunt, et unumquodque receptum in duabus paginis coniunctis magnis imaginibus photographicis et vivida litterarum forma exhibetur. Dispositio spatio vacuo largo utitur et consuetudines communes spectandi rumpit ut tensionem visualem creet. Ephemeris 22 per 31 centimetra metitur et 32 paginas habet. Charta betulina recyclata, impressio digitalis et acupictura filo adhibentur. Index ingredientium ephemeridem claudit et etiam tabula rerum emendarum esse potest.

The Recognition

About the Praemium A' Design Award Aeneum

Better than Perfect Ephemeris victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur Better than Perfect Ephemeris rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. Better than Perfect Ephemeris necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The main idea: to put an internet food blog on paper.
The recipes are creative yet simple, presented by means of impressive photos and lively typography. The advantages of print over the web are played out haptically and conceptually. The layout plays with and breaks viewing habits, visual tension and surprise accompany the reader through the magazine.
Dimensions & Packaging: 22x31 cm, 32 pages, paper cover 300 g/m, paper core 120 g/m, thread stitching
Tags: Magazine, Photography, Typography
Production Technology: recycled paper made of birch, hp indigo digital printing
Design Challenge: A visually influenced magazine that does not get lost in the flood of many cooking magazines. A unique selling point was found through the design and photography.
Research: Many of us have more time for ourselves at home this year. Your own kitchen will once again become a playground for creativity. The magazine should be a source of inspiration and motivation for more activity at home. Some recipes are very simple and thus have a low entry barrier even for beginners. The original context of a cooking magazine, following a recipe, is being questioned. The aesthetics of the ingredients and the arrangement on the plate are paramount.
Inspiration: Everything we do or don't do - good and bad taste is always present. One of Austria's most successful food blogs focuses on good taste. And this is what her 5th magazine "better than perfect" is all about.
Project Duration: The project started in july 2020 and finished in december 2020.
Operation Flow: The magazine is intended to inspire and encourage you to cook yourself. The range extends from very simple to more demanding recipes - so there is something for everyone. An ingredients index closes the magazine and also serves as a decision-making aid when selecting recipes or as a shopping list.
Patents: no IP / PATENTS / COPYRIGHTS
Team Members: Gerhard Kirchschläger, Karin Stöttinger, Julia Kirchschläger
Image Credits: Photographer Karin Stöttinger