Timing Sauce Nota Mercatoria by Wai Ching Chan

Timing Sauce Nota Mercatoria by Wai Ching Chan is a highly esteemed winner of the very prestigious 2022 Praemium A' Design Award Ferreum in Graphica Competition Category.

FerrumGraphica· 2022

Timing Sauce Nota Mercatoria

by Wai Ching Chan

Client: Timing Sauce

Praemium A' Design Award Ferreum Winner in Graphica Category

10,455

Verified Award Winner

Verify Award Status for #118426

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Timing Sauce Nota Mercatoria

Textus Libri: Timing Sauce est inceptum notae mercatoriae pro conditore embammatis creatum. Opus novum nomen notae, logotypum, involucra et materias venditionis complectitur. Nomen prius ad pastam referebat, quod cum mercibus venditis non congruebat, itaque novum nomen electum est. Logotypum formis abstractis utitur quae embamma et faciem ridentem suggerunt. Investigatio colorum electionem direxit, et plures colorum compositiones probatae sunt ut gaudium et appetitum cibi exprimerent. Titulli in PVC nitido aquae resistenti imprimuntur et tribus mensuris fiunt pro lagunculis 120, 150 et 180 millilitrorum.

The Recognition

About the Praemium A' Design Award Ferreum

Timing Sauce Nota Mercatoria victor est Praemii A' Design Award Ferreum, honoris amplissimi formis bonis dati, quae postulatis professionalibus et industrialibus ab creationibus bene formatis exspectatis satisfaciunt. Victores Ferrei magnam peritiam, altam specializationem, intellectum periti et facultatem creandi auctorum suorum ostendunt. Exspectatur Timing Sauce Nota Mercatoria creationem multum aestimatam, admiratam et carissimam, practicam et novam fore. Haec forma Ferreo victa optimas industriae consuetudines integrat et proprietates technicas idoneas, cum scientia et talento coniunctas, habet. Timing Sauce Nota Mercatoria ob diligentiam suam honoratur et ad vitae qualitatem emendandam formatum est, ut mundum meliorem reddere iuvet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Visual, Emotion, Stimulate Appetite.
Founder Lok wanted to rebrand her brand and increase sales and awareness. They desired to bring out joy and happiness when people saw the products. After researching the industry and competitors, they wanted to create an emotional connection with the designs. They tried to make the audience feel happy and yummy.

The brand name was Timing Pasta which was irrelevant to the existing products they were selling. Therefore, the first mission is to change the brand name to be more connectivity and unique.
Dimensions & Packaging: Sauces Label size:
180ml, 193mmx52mm
150ml, 190mmx42mm
120ml, 165mmx50mm
Tags: Branding, Logo Design, Packaging, Visual Identity, Food, Sauce, Color
Production Technology: Label Material: PVC gloss label waterproof
Design Challenge: In the end, They came up with some color combinations, but the brown color was a little troubling since brown is not good for appetite (except chocolate). After we show to people, the results were positive.
Research: They researched how to communicate with people through colors, it's tricky to use such a bold color in the food industry, so the research objectives are to pick and try different color combinations to deliver the right emotion/feeling in the right color. During the research, they found some data about the meaning of colors and tried to match different combinations, also need to consider the connection with the products.
Inspiration: In the beginning, Lok came to me and said she wanted to rebrand her brand and increase sales and awareness. They desired to bring out joy and happiness when people saw the products. After researching the industry and competitors, they wanted to create an emotional connection with the designs. They tried to make the audience feel happy and yummy.
Project Duration: Hong Kong