Beer Culture 2020 Munus Primarium: Nuntiatio Investigationis Mercatus ab Gabriela Maria Straka

Opus Beer Culture 2020 Munus Primarium: Nuntiatio Investigationis Mercatus a designatore Gabriela Maria Straka est victor maxime honoratus praemii praestigiosissimi 2021 Praemium A' Design Award Aeneum in Categoria Certaminis Publicitas.

AesPublicitas· 2021

Beer Culture 2020 Munus Primarium: Nuntiatio Investigationis Mercatus

a Gabriela Maria Straka

Cliens: Brau Union Österreich AG

Victor praemii Praemium A' Design Award Aeneum in Categoria Publicitas

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Verifica Statum Praemii pro #118582

Visita Situm Vide apud A' Design Award Communicatum Insigne Praemii

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De Beer Culture 2020 Munus Primarium: Nuntiatio Investigationis Mercatus

Textus Libri: Cultura Cervisiae 2020 est nuntiatio typis edita de cultura cervisiae in Austria. Nuntiatio exhibet eventus perscrutationis repraesentativae populi Austriaci duodeviginti annos nati et maiorum, ab instituto investigationis mercatus independenti per interrogationes interretiales et telephonicas peractae. Argumenta comprehendunt momentum specialitatum cervisiae, consuetudines bibendi, productionem cervisiae sustinabilem, fidelitatem notae mercatoriae, et producta sine alcohole. Simplices imagines et symbola numeros forma facili ad intellegendum praebent. Nuntiatio continet paginas argumenti sexaginta quattuor et paginas operimenti quattuor.

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De Praemium A' Design Award Aeneum

Beer Culture 2020 Munus Primarium: Nuntiatio Investigationis Mercatus victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur Beer Culture 2020 Munus Primarium: Nuntiatio Investigationis Mercatus rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. Beer Culture 2020 Munus Primarium: Nuntiatio Investigationis Mercatus necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.

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Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: To us at Brau Union Osterreich AG, beer culture is not only just what wins us our bread. It is our passion and devotion that we pay particular attention to. This is why we, as Austria's innovation leader in brewing, have published an Austrian beer culture report in 2020. It represents a survey of our country's beer culture, seeking to improve it constantly.
Dimensiones et Involucrum: Format closed 280 x 215 mm
Format open 280 x 430 mm
Extent 4 cover pages and 64 content pages
Circulation 1700
Notulae: beer culture report, beer culture, beer, market research, Austria
Technologia Productionis: The design was created in collaboration with Red Bull Media House GmbH. Simple graphics and symbols have been chosen to make the numbers easy to understand. For example, a flower tendril was chosen to represent the topic of the environment and sustainability or shopping carts for the purchase frequency.
The report was printed on LuxoArt Samt paper. Cover 250g, content pages 150g. Print in 4-colored Euroscale. Finishing UV coating on cover approx. 30 percent area coverage
Provocatio Designandi: The creative challenge was to present the large amount of figures and data provided by the market research institute in an easily understandable form and to represent them visually in graphics.
Target group of the Beer Culture Report 2020 are specialists in hotel and catering trades, food stores, specialised journalist and everyone who is interested in Austrian beer culture.
Investigatio: The market research institute carried out the survey. The target group was the entire Austrian population aged 18 and over. The method was a combination of an online and a telephone survey, in which about a third was carried out by telephone (in the older shifts from around 60 years of age) and the rest online. The total sample was 2,090 surveys. Using the graphics in the report, the result shows a good overview of the interest, knowledge and responsible consumption of beer by Austrians.
Inspiratio: For Austria's largest brewery company, it is particularly important to demonstrate and promote the diversity of Austrian beer culture. This topic was the focus of the study, which was carried out by an independent market research institute. The results are gratifying because they show how important beer and beer specialties are to Austrians but they also reflect interest, knowledge and responsible enjoyment of beer by Austrians. All in all the report is a great reflection for the beer culture.
Duratio Operis: The planning phase began in January 2020. The interviews with the target group of the market research institute took place in March 2020. The Red Bull Media House team then created the graphs from the numbers and data and designed the report. The report was printed in October published on November 18, 2020.
Cursus Operationis: In cooperation with the research institute Market, we tried to get to the bottom of the topic of beer culture using a representative study carried out throughout Austria. Questions about the importance of beer specialties, drinking habits, sustainable beer production, brand loyalty and non-alcoholic products were answered in a representative manner. The facts and figures from the market research institute are graphically presented in the report in an easily understandable form.
Patentes: Copyrights belong to Brau Union Österreich AG, 2020
Membra Turmae: Head of Corporate Affairs & CSR at Brau Union Österreich AG: Mag. Dr. Gabriela Maria Straka, EMBA
Project coordinator at Brau Union Österreich AG: Ruth Dunzendorfer, MA
Implementing company that drew the graphics and prepared the report: Red Bull Media House GmbH
Agnitiones Imaginum: Brau Union Österreich AG