Lays Heartwork Munus Primarium: Curriculum Promotionis by PepsiCo Design and Innovation

Lays Heartwork Munus Primarium: Curriculum Promotionis by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 Praemium A' Design Award Argenteum in Publicitas Competition Category.

ArgentumPublicitas· 2021

Lays Heartwork Munus Primarium: Curriculum Promotionis

by PepsiCo Design and Innovation

Client: PepsiCo Design & Innovation

Praemium A' Design Award Argenteum Winner in Publicitas Category

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Verified Award Winner

Verify Award Status for #118793

View at A' Design Award Press Release Award Badge

Colors

The Design

About Lays Heartwork Munus Primarium: Curriculum Promotionis

Lays Heartwork est curriculum promotionis pro nomine Lays in pestilentia Covid-19 creatum. Hoc curriculum gratias agit hominibus qui post scaenam intra catenam valoris Lays laborant, agricolis, operariis fabricae, aurigis autoraedarum onerariarum, venditoribus et operariis distributionis inclusis. Colores clari et spem afferentes cum directis nuntiis gratitudinis per totam capsulae formam coniunguntur. Unaquaeque capsula fit honos operariis communitatis qui raro coram gratias accipiunt. Consilium est ostendere talem laborem cotidianum non solum opus manuum esse, sed opus cordis.

The Recognition

About the Praemium A' Design Award Argenteum

Lays Heartwork Munus Primarium: Curriculum Promotionis victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur Lays Heartwork Munus Primarium: Curriculum Promotionis opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. Lays Heartwork Munus Primarium: Curriculum Promotionis creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In extraordinary and challenging times, going about ones daily job can be an incredible act of courage. This reality and the Covid-19 pandemic were the impetus for Lays Heartwork campaign. Our team wanted to thank all the men and women who are working tirelessly behind the scenes as part of the Lays value chain. In our eyes, their work is not just hard, it is Heartwork.
Inspiration: To express our gratitude for all the unsung and unseen heroes fighting the Covid-19 pandemic, Lays created the Heartwork campaign. Employing bright, optimistic colors and heartfelt messaging, the design for this series featured the community heroes whom we rarely get to thank in person, from farmers and factory workers to truck drivers, retailers, and deliverymen. Every pack of Lays became a celebration of their #HEARTWORK.
Team Members: PepsiCo Design & Innovation

Read the Press Release