Minimo Capsa Donaria by Rilind Hoxha is a highly esteemed winner of the very prestigious 2026 Praemium A' Design Award Aeneum in Dona Competition Category.

AesDona· 2026

Minimo Capsa Donaria

by Rilind Hoxha

Client: Why Agency

Praemium A' Design Award Aeneum Winner in Dona Category

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Verified Award Winner
Verify Award Status for #118886

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Minimo Capsa Donaria

Minimo est collectio ornamentorum pro liberis a Smaragd 1969 creata, cuius capsa donaria totaque donandi experientia a Why Agency excogitata est. Conceptus circa primum pretiosum donum infantis formatus est, momentum accipiendi ornamenta in experientiam ludicram ac memorabilem convertens. Praeter ipsa ornamenta, capsa continet fasciculum pittaciorum cum figuris ex collectione aurea, librum colorandum, stilos coloratos, atque Diploma Infantis Minimo pro emptoribus primis. Singula elementa liberos hortantur ut explorent, creent, et cum collectione ultra ipsa ornamenta coniungantur.

The Recognition

About the Praemium A' Design Award Aeneum

Minimo Capsa Donaria victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur Minimo Capsa Donaria rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. Minimo Capsa Donaria necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Minimo by Smaragd 1969 is a structured box made from ecological paper and sustainable materials, designed for repeated use. It contains four individually packaged jewelry pieces, each secured in separate compartments. Packaging is recyclable and reusable, reducing environmental impact. The box design allows for controlled access to each compartment, maintaining the element of surprise while keeping the items protected.
Dimensions & Packaging: 164 mm x 164 mm x 42 mm , UV laminated & ecologically colored recycled paper.
Tags: Jewelry, Gifts, Luxury, Packaging, Branding, Marketing, Retail Design, Product Design
Production Technology: Sketched and Produced in Adobe Illustrator. Print execution done by hand.
Design Challenge: The hardest part was what the theme of the gift box was gonna be.

In the end, we opted for making the box design to have motifs inspired by the jewelry which is included in the boxes themselves.

The second hardest part was creating an unique blueprint for the box, which was largely assisted by the production facility.
Research: The research was mostly done online with some physical inspiration from vintage advent boxes found on flea markets.
Inspiration: The gift box takes inspiration from vintage children's gift boxes, incorporating a classic dual compartment structure that has the main gift and the complimentary merchandise. The main piece is usually jewelry, and the secondary pieces are usually coloring books and pencils, accompanied by a sticker sheet.
Project Duration: The project was initiated in the beginning of 2025, and an initial prototype was released in limited quantities. The final presented version was produced in the summer of 2025, and released in July of 2025. Production was primarily in Why Agency offices, while execution was done by AJ-Graf Matbaa in Skopje. The product was available for sale online and physically in the Smaragd stores in Skopje.
Operation Flow: The front part is opened, which contains two compartments, one with a piece of jewelry, and one with special merchandise.
Team Members: Rilind Hoxha - Executive Direction & Production
AnaMarija Mishachkovska - Creative Direction
Image Credits: Semi Alili