Save Calendar Illustratio Calendarii by Mengjia Li

Save Calendar Illustratio Calendarii by Mengjia Li is a highly esteemed winner of the very prestigious 2021 Praemium A' Design Award Argenteum in Graphica Competition Category.

ArgentumGraphica· 2021

Save Calendar Illustratio Calendarii

by Mengjia Li

Client: Northeastern University

Praemium A' Design Award Argenteum Winner in Graphica Category

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Verified Award Winner

Verify Award Status for #119152

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Colors

The Design

About Save Calendar Illustratio Calendarii

Calendarium Servandum series illustrationum est quae calendario de cibo servando composita est. Illustrationes agrum per quattuor anni tempora, ver, aestatem, autumnum et hiemem, ostendunt. Colores cum unoquoque tempore mutantur, ita ut quattuor tempora facile discernantur. Compositio symmetrica more Sinico imaginibus aspectum recentem tribuit. Notitia de mense et tempore anni in summa parte cuiusque folii collocatur. Picturae programmate computatorio confectae sunt et in mensura octingentorum per octingenta millimetra impressae. Series laborem agricolarum arduum ostendit et homines admonet ut cibum aestiment.

The Recognition

About the Praemium A' Design Award Argenteum

Save Calendar Illustratio Calendarii victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur Save Calendar Illustratio Calendarii opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. Save Calendar Illustratio Calendarii creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: By showing the changes of the four seasons in the field, combining the field scenery with the calendar modeling, exploring the Chinese fashion and charm, thus creating illustration design works with modern design flavor and national characteristics.
Dimensions & Packaging: Printing illustrations:800mm (H) x 800mm (W) (sheet size), Data size:1800mm (H) x 1800mm (W), 300dpi, cmyk.
Tags: Economy, field, seasons change, illustration design, Chinese style
Production Technology: Draw a series of illustrations and expressions by computer software. It is produced by high-level printing and manufacturing technology to show the details of beautiful and exquisite illustrations.
Design Challenge: The difficulty lies in accurately grasping the characteristics of the four seasons in the field, combining the scenery of the four seasons with the color change, and accurately distinguishing the four seasons by color, so as to shape the modern aesthetic feeling.
Research: Starting from the four seasons of the field, it is depicted by the expression technique of national tide style. Taking the changes of the fields in spring, summer, autumn and winter as the breakthrough point, the gifts of the fields to people are reflected through the pictures. The month and season information is added at the top of the screen to further highlight the theme of frugal calendar and remind people to cherish food.
Inspiration: It is the traditional virtue of the Chinese nation to practise economy and oppose waste. However, with the development of the era of consumer economy, waste phenomena emerge one after another. Starting from saving food, this set of works reflects the hard work of farmers by showing the four seasons of the field, so as to awaken people's gratitude for food.
Project Duration: In Shenyang, a major agricultural product producing province, in 2020 .
Operation Flow: This design takes the changes of the four seasons of the field as the breakthrough point to create a series of illustrations. The symmetrical composition with strong Chinese flavor enhances the visual impact of the picture and attracts people's aesthetic interest with high aesthetic effect.
Team Members: Art Director: Huo Kai, designer: Li Mengjia
Image Credits: Image #1 : Li Mengjia, 2020
Image #2 : Li Mengjia, 2020
Image #3 : Li Mengjia, 2020
Image #4 : Li Mengjia, 2020
Image #5 : Li Mengjia, 2020