Aurum Publicitas · 2021
Pepsi For The Love Of It Propaganda Commercialis
by PepsiCo Design and Innovation
- Praemium A' Design Award Aureum 2021 in Publicitas
- CLIENT: PepsiCo Design & Innovation
- Estimated Number of Design Views: 102,019
- Verification code 98583E4E02 · Verify this award
Colors
About Pepsi For The Love Of It Propaganda Commercialis
Pepsi Pro Amore Eius est propaganda commercialis pro mercatu Sinensi creata. Haec propaganda in serie sex formarum vasorum potionis versatur. Unumquodque vas ludum vel oblectamentum diversum ostendit, sicut gymnasticam rhythmicam, ludum pilae mensalis, saltum in aquam concordem et pilam pinnatam vel turbinem. Alia vasa musicam et saltationem spectant, secundum hereditatem notae Pepsi. Collectio coloribus propriis Pepsi utitur modo audaci et insolito. Variae vasorum formae unicuique emptori permittunt ut illud eligat quod suis studiis personalibus congruit.
About the Praemium A' Design Award Aureum
Pepsi For The Love Of It Propaganda Commercialis victor est Praemii A' Design Award Aureum, honoris amplissimi formis primi ordinis, mirabilibus et praestantibus dati. Victores Aurei sunt opera valde nova, provida et splendida, quae ingenium, sapientiam et peritiam auctorum suorum referunt. Exspectatur Pepsi For The Love Of It Propaganda Commercialis inventum laudatissimum, inclinationes creans et monumentale fore, quod pretium inauditum afferat. Haec forma Aureo praemio victa est incepto mirabile et honoratum, quod fines artis, scientiae, formandi rationis et technologiae promovet. Pepsi For The Love Of It Propaganda Commercialis cupiditatem vehementem excitat, studium accendit, ingenium creandi fovet et capit.
Press Kit
- Unique Properties
- Each can includes a depiction of a different sport such as rhythmic gymnastics, table tennis, synchronized diving or shuttlecock / spinning top. Other can designs reference music and dancing, true to Pepsis heritage and brand spirit. The cohesive collection comes in signature Pepsi colors, complete with a bold and disruptive style. The cans unique designs allow consumers to choose the can that most resonates with them to make Pepsi their own.
- Inspiration
- The Pepsi For the Love of It 2020 Campaign in China represents the passions and pastimes of todays generation. The design team created a six can series, with each design representing a favorite sport, activity, or locally trending interest that celebrates the passion points of Chinas population.
