Beat Coffee Designatio Formae Notariae by Paul Meeuwsen

Beat Coffee Designatio Formae Notariae by Paul Meeuwsen is a highly esteemed winner of the very prestigious 2021 Praemium A' Design Award Aeneum in Graphica Competition Category.

AesGraphica· 2021

Beat Coffee Designatio Formae Notariae

by Paul Meeuwsen

Client: Beat Coffee

Praemium A' Design Award Aeneum Winner in Graphica Category

10,289

Verified Award Winner

Verify Award Status for #119537

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Colors

The Design

About Beat Coffee Designatio Formae Notariae

Beat Coffee est designatio formae notariae et involucri pro societate potus coffeati. Renovatio formae notariae incepit ab intellectu mercatus, recognitione aemulatorum, et responsis clientum, quae consilium et positionem formae notariae formaverunt. Positio per sententiam "Serious Fun Coffee" exprimitur, quae tonum vocis constituit et iocum, musicam, et coffeam coniungit. Vox domini societatis adhibetur ut signum formae notariae vitam accipiat. Eadem sententia in sacculum coffeae impressum fertur, qui per realitatem auctam animatur. Propositum est forma notaria clara, ad clientem attenta, et iocosa.

The Recognition

About the Praemium A' Design Award Aeneum

Beat Coffee Designatio Formae Notariae victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur Beat Coffee Designatio Formae Notariae rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. Beat Coffee Designatio Formae Notariae necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The voice of the client is used to bring the brand mark to life. This was then translated into the packaging that animated via Augmented Reality.
Dimensions & Packaging: Coffee bag printed,
Tags: brand, print, animation, audio design, social media
Production Technology: Augmented Reality
Design Challenge: To create a customer focused fun brand clarity that was also in line with the principals that the company held.
Research: A comprehensive brand and marketing strategy process was executed covering market insights competition and customer feedback.
Inspiration: The inspiration for the Beatcoffee rebrand was to capture the voice of the brand. This was achieved by using the voice of the owner to bring the brand mark to life. This was then translated into the packaging that animated via Augmented Reality.
Project Duration: 3-6 months
Operation Flow: We created a brand strategry, The brand strategy translated inti the positioning, then tone of voice, Then the brand mark, and touch points
Team Members: Paul Meeuwsen
Todd Watts
Cassy Bezeruk
Austin Davey