Argentum Graphica · 2021
Cuishan Intelligent Kitchen Munus Primarium: Nota Visualis Popinae
by Yu Pan
- Praemium A' Design Award Argenteum 2021 in Graphica
- CLIENT: MET Creative Brand
- Estimated Number of Design Views: 31,355
- Verification code B7FD34EB6A · Verify this award
Colors
About Cuishan Intelligent Kitchen Munus Primarium: Nota Visualis Popinae
Culina Intellegens Cuishan est nota visualis pro loco cibi in Wuxi, China, creata. Nota culturam cibi localem, historiam urbis et themata interretialia in uno systemate signi coniungit. Insigne dispositum et repetitum est ut exemplar signi cum firma recognitione formet. Figurae ginkgo, hirundinis et nubis ut elementa praecipua adhibentur. Ginkgo ad culturam Sinensem diuturnam refert, hirundo ad regionem meridianam fluminis Yangtze, nubes vero ad naturam. Inceptum 1770 metra quadrata complectitur et anno 2019 perfectum est.
About the Praemium A' Design Award Argenteum
Cuishan Intelligent Kitchen Munus Primarium: Nota Visualis Popinae victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur Cuishan Intelligent Kitchen Munus Primarium: Nota Visualis Popinae opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. Cuishan Intelligent Kitchen Munus Primarium: Nota Visualis Popinae creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.
Press Kit
- Unique Properties
- This case breaks the pure food snack collection, the pure culture history museum and the pure technology time exhibition. Break the boundary of the three parties and reunite them. Food, culture and Internet, to create a new mode of experience mode all-round online and offline.
- Dimensions & Packaging
- The project covers a total of 1770 square meters.
- Tags
- Visual Identity, Commercial, Restaurant, Modern, Fashion, IP, Ginkgo, Cloud, Swallow
- Production Technology
- "Ginkgo" represents the long-standing culture of the Chinese nation and is the inheritance of the brand culture of Cui Shan Group. "Swallow" is unique in the south of the Yangtze River and a symbol of good times. "Cloud" is a symbol of nature and a portrayal of the realm of life.
- Design Challenge
- This case breaks the boundary between the snack collection of pure food, the History Museum of pure culture and the era exhibition of pure technology, and reconnects the three together.
- Research
- As the gathering place of Wuxi culture, Cui Shan Intelligent Kitchen will let more people understand the cultural core and spirit of Wuxi through the spread and coverage of the Internet, so as to promote the development of the city.
- Inspiration
- This case aims to inherit Wuxi culture and integrate the concept of Internet plus into design, so as to achieve the coexistence of inheritance and innovation. As a new food culture landmark in Wuxi, the strong identification and cultural sense are the first elements.
- Project Duration
- The project started in April 2019 in Wuxi and finished in October 2019 in Wuxi.
- Operation Flow
- In order to create a real Wuxi food business card, we need to fully reflect the local culture and special snacks, so that it can represent the cultural connotation of the city.
- Patents
- Copyrights belong to Zhang Pushui, 2019.
- Image Credits
- Image #1: Photographer Zhang Pushui, Cuishan Intelligent Kitchen, 2019.
Image #2: Photographer Zhang Pushui, Cuishan Intelligent Kitchen, 2019.
Image #3: Photographer Zhang Pushui, Cuishan Intelligent Kitchen, 2019.
Image #4: Photographer Zhang Pushui, Cuishan Intelligent Kitchen, 2019.
Image #5: Photographer Zhang Pushui, Cuishan Intelligent Kitchen, 2019.
