Boxes Consilium Interius Tabernae Mercatoriae by Ao Design

Boxes Consilium Interius Tabernae Mercatoriae by Ao Design is a highly esteemed winner of the very prestigious 2021 Praemium A' Design Award Aeneum in Designatio Interior Competition Category.

AesInterior· 2021

Boxes Consilium Interius Tabernae Mercatoriae

by Ao Design

Client: Ao Design

Praemium A' Design Award Aeneum Winner in Interior Category

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Verified Award Winner

Verify Award Status for #120538

View at A' Design Award Press Release Award Badge

Colors

The Design

About Boxes Consilium Interius Tabernae Mercatoriae

Cistae est consilium interius mercatorium, ad tabernam vestium puerilium pretiosarum in urbe Nanjing creatum. Opus centum metra quadrata complectitur. Structura cistae similis aream fenestrae in tres partes dividit: ingressum, expositionem et scaenam. Superficies planae, inclinatae et sectae effectum visualem frontis extendunt. Parietes divisorii tamquam elementa artistica potius quam simplices divisiones se gerunt. Specula spatium extendunt eiusque terminos molliunt. Superficies albae ambitum purum ac tranquillum servant. Machinatura spatialis novam aream suspensam ad vestes exponendas efficit.

The Recognition

About the Praemium A' Design Award Aeneum

Boxes Consilium Interius Tabernae Mercatoriae victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur Boxes Consilium Interius Tabernae Mercatoriae rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. Boxes Consilium Interius Tabernae Mercatoriae necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In the window area, the designer broke the convention and used the technique of interior architecture, through a "BOX" , to divide the window area into three spaces: entrance, display and scene. Featured by the morphological characteristics of plane, inclined plane and cut plane, "BOX" also contributes to the expansion and extension of the visual effect of the facade.
Dimensions & Packaging: The project covers a total of 100 square meters.
Tags: Interior, Commercial, Retail, Flagship Store, Box, Modern, Simple, Natural, Art
Production Technology: The infinitely extending mirror breaks the original gap and stimulates the imagination and creativity of the space. These characteristics can often bring unparalleled visual impact and psychological feelings.
Design Challenge: While retaining the original space attributes, the space frame constitutes a new hanging clothing display area. With the concept of decomposition, it emphasizes breaking, superposition and reorganization. Opposing the overall unity and focusing on the individual in the space, it's creating a sense of uncertainty, and then derive the personality fashion like children breaking the Convention
Research: The partition wall breaks away from the traditional way of separating space. The wall is no longer the basic element of the space, but an artistic carrier that brings emotional feeling in the space. The pure whiteness makes the space easy to reverie and thought-provoking and the un-decorated white wall adds more pureness.
Inspiration: This design is located in shops along the street in high-end residential areas in Gulou District, Nanjing. It is positioned as high-end children's clothing retail. The designer hope that through the integration of space aesthetics and art aesthetics, with the promotion of design brand image, excavate the deep commercial value of the brand, and create a space full of imagination and creativity
Project Duration: The project started in March 2020 in Nanjing and finished in July 2020 in Nanjing.
Operation Flow: The "BOX" space is not only a subversion of the traditional space design, but also a response to functional demands.
Patents: Copyrights belong to Emma Zhu, 2020.
Team Members: Jun Yao
Jason Shen
Xiaoyu Bian
Image Credits: Image #1: Photographer Emma Zhu, Boxes, 2020.
Image #2: Photographer Emma Zhu, Boxes, 2020.
Image #3: Photographer Emma Zhu, Boxes, 2020.
Image #4: Photographer Emma Zhu, Boxes, 2020.
Image #5: Photographer Emma Zhu, Boxes, 2020.