Be:side Caupona et Cultus Decoris by Akitoshi Imafuku and Lily Sugiyama

Be:side Caupona et Cultus Decoris by Akitoshi Imafuku and Lily Sugiyama is a highly esteemed winner of the very prestigious 2021 Praemium A' Design Award Aeneum in Designatio Interior Competition Category.

AesInterior· 2021

Be:side Caupona et Cultus Decoris

by Akitoshi Imafuku and Lily Sugiyama

Client: Funabashiya

Praemium A' Design Award Aeneum Winner in Interior Category

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Verified Award Winner

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Colors

The Design

About Be:side Caupona et Cultus Decoris

Pro novo proposito Funabashiya, quae inde ab anno MDCCCV tanquam taberna placentarum kuzu longam historiam habet, designatores censuerunt magni momenti esse ad radices proprias redire et historiam suam longam fovere. Itaque pergulam wisteriae insignem e taberna sua praecipua ad designationem totius ingressus adhibuerunt. Haec designatio dynamica ingressus non solum in quieta regione domiciliorum in Aoyama eminet et homines capit, sed etiam ut sessio externa clientibus inservit.

The Recognition

About the Praemium A' Design Award Aeneum

Be:side Caupona et Cultus Decoris victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur Be:side Caupona et Cultus Decoris rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. Be:side Caupona et Cultus Decoris necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Funabashiya is an arrowroot mochi store with a long history since 1805, and this shop is their new conceptual shop focusing on health and beauty. The wisteria arbor at Funabashiya's flagship store became iconic to their customer.
For new challenge of our client Funabashiya which is with a long history since 1805 as arrowroot mochi store, the designers thought it is important to return to their own roots and cherish their long history. Therefore, they adopted the iconic wisteria arbor of Funabashiya's flagship store to the design of the whole entrance. Not only the dynamic design of the entrance stands out in the quiet residence area in Aoyama and caught people’s attentions, but it also functions as outside seating for their customers.
Tags: Japanese design, wisteria arbor, wood, simple
Production Technology: To emphasize the linear design, the dark grey tiles runs from the terrace to the end of the store, and it makes the store look deeper and the terrace roof inspired by the wisteria arbor more dynamic. The designers kept the interior minimum and simple to make their products stands out and carefully plan the lighting to make the space bright enough but not too plain and boring by creating contrast of light.
Inspiration: Inspiration came from the wisteria arbor at “Funabashiya” flagship store in Kameido. The wisteria arbor became iconic to their customer over the years of their history. For their new challenge, the designers thought it is important to return to their own roots and cherish their long history.
Project Duration: The project started in January 2020 and finished in July 2020 in Shibuya, Japan
Team Members: Lead Design: Akitoshi Imafuku (supermaniac inc.)
Design: Lily Sugiyama (supermaniac inc.)
Lighting Plan: Hiroshi Enami (L GROW)
Construction: Yashima Creation
Image Credits: Daisuke Shima (ad hoc Inc.)