Gravity Descriptio Interior Cinematographei by Design Action

Gravity Descriptio Interior Cinematographei by Design Action is a highly esteemed winner of the very prestigious 2021 Praemium A' Design Award Argenteum in Designatio Interior Competition Category.

ArgentumInterior· 2021

Gravity Descriptio Interior Cinematographei

by Design Action

Client: Design Action

Praemium A' Design Award Argenteum Winner in Interior Category

23,296

Verified Award Winner

Verify Award Status for #120823

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Gravity Descriptio Interior Cinematographei

Gravitas est interior cinematographei in urbe Shanghai, in Sinis, 2800 metra quadrata occupans. Descriptio inspiratur ex notione gravitatem summam foramen nigrum formare quod spatium tempusque distorquet. Vortex albus in laquear hunc effectum revocat, cum lacunis luminis coacervatis quae ab imo ad summum sicut scala volubilis surgunt. Vortex etiam parietes et pavimentum format. Lineae fluentes parietes tegunt, cum accentibus aureis argenteisque qui in formas folia convoluta revocantes torquentur. Materiae includunt lapidem, tabulas acusticas, laminam plasticam, tapetum et tabulam gypseam.

The Recognition

About the Praemium A' Design Award Argenteum

Gravity Descriptio Interior Cinematographei victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur Gravity Descriptio Interior Cinematographei opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. Gravity Descriptio Interior Cinematographei creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Gravity reshapes the cinema appearance. The white ceiling swirl design mimics the black hole, where numerous particles flow into the trajectory and form a stacked light cove from low to high. At the same time, the swirl design composes the wall and floor design. The walls of the whole cinema are covered with flowing lines, combining gold and silver colour as feature accent, in which the lines are twisted and turned forming the shape of rolled up leaves in this distorted space.
Dimensions & Packaging: 2800 Sq.m
Tags: cinema, white, gravity, entertainment, film, movie, theatre, interior, design action
Production Technology: Stone, Acoustic panel, Plastic laminate, Carpet, Gypsum board
Design Challenge: The whole design is dominated by curve lines. The spiral ceiling design has a direct impact on the floor, the space planning, wall light trough design and so on, each space are closely related to each other. The whirlpool design on the ceiling, it is composed from low to high with different radius extending upward like a revolving staircase. In order to study the relationship between each ceiling swirl, a number of models were made to simulate the dynamics of vortices.
Research: The designer refers to Einstein's theory of “General Relativity”, which mentions that when gravity reaches its extreme, black holes will form, absorb everything, and space-time will be distorted, forming an irremediable scene. This mysterious scene arouses the designer's curiosity and hopes to capture that moment through space.
Inspiration: "When gravity reaches at its extreme, it will form a black hole, absorbing everything, and distort the space and time; forming an irremediable scene." .

Countless particles permeate the silent space, suddenly gravity depicts a track of guides towards the ceiling, and form a huge whirlpool. In the distorted space, particles are reshape and restructured, leaving streamlined traces on ceiling and wall, capturing a moment in space.
Project Duration: The project finished in Jan 2020 in Shanghai, China.
Operation Flow: This project the original site is the earliest airport in China. Designers believe that this place is full of desire for flying from the people in the past, so the design concept hopes to achieve a sense of weightlessness of gravity so that people can have their own sense of flying and satisfy human fantasies about the universe since ancient times. Cinema is a place where audiences can fantasize and dream, so the design should have a story like movie plot, so that design concept directly affects the layout and shape of space, making design more unique and more cinematic.
Patents: Design Action
Team Members: Creative Director: Vincent Li
Designer: Mancy Li
Image Credits: Design Action