Public Health Beyond Borders Munus Primarium: Consilium Identitatis Visualis by Yoske Mitsui

Public Health Beyond Borders Munus Primarium: Consilium Identitatis Visualis by Yoske Mitsui is a highly esteemed winner of the very prestigious 2021 Praemium A' Design Award Ferreum in Graphica Competition Category.

FerrumGraphica· 2021

Public Health Beyond Borders Munus Primarium: Consilium Identitatis Visualis

by Yoske Mitsui

Client: Yoske Mitsui

Praemium A' Design Award Ferreum Winner in Graphica Category

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Verified Award Winner

Verify Award Status for #121047

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Public Health Beyond Borders Munus Primarium: Consilium Identitatis Visualis

Textus Libri: Salus Publica Ultra Fines est consilium identitatis visualis creatum pro coetu studentium et professorum qui necessitatibus salutis in communitatibus sociis consulit. Signum quinque coloribus utitur. Viridis et caeruleus prospectum globalem reflectunt, dum ruber, flavus et niger origines Universitatis Marylandiae capituli fundatoris significant. Circulus in medio unitatem et societatem representat. Signum verbale typis primariis universitatis aptatur. Logotypum simplex, scalabile et modulare est, et in uno colore atque multis magnitudinibus in mediis typographicis et digitalibus recte funguntur.

The Recognition

About the Praemium A' Design Award Ferreum

Public Health Beyond Borders Munus Primarium: Consilium Identitatis Visualis victor est Praemii A' Design Award Ferreum, honoris amplissimi formis bonis dati, quae postulatis professionalibus et industrialibus ab creationibus bene formatis exspectatis satisfaciunt. Victores Ferrei magnam peritiam, altam specializationem, intellectum periti et facultatem creandi auctorum suorum ostendunt. Exspectatur Public Health Beyond Borders Munus Primarium: Consilium Identitatis Visualis creationem multum aestimatam, admiratam et carissimam, practicam et novam fore. Haec forma Ferreo victa optimas industriae consuetudines integrat et proprietates technicas idoneas, cum scientia et talento coniunctas, habet. Public Health Beyond Borders Munus Primarium: Consilium Identitatis Visualis ob diligentiam suam honoratur et ad vitae qualitatem emendandam formatum est, ut mundum meliorem reddere iuvet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Public Health Beyond Borders (PHBB) consists of a globally minded group of students and faculty from University of Maryland aiming to address health needs in partnering communities. Yoske Mitsui was assigned to create the visual identity program and develop brand identity specifications including the appropriate colors, typography for both print and digital media, stationery and merchandise.
Dimensions & Packaging: The five colors reflect their "think global, act global" mindset and University of Maryland origins and their founding chapter. The wordmark is also visually matched up with University of Maryland's primary typefaces.
Tags: Visual Identity, Logo, Logo Design, Branding, Public Health, Typography, Graphic, Graphic Design, Communication Design
Production Technology: The previous logo was very complicated and was not related their organization's concept and it needed to include something relate to the University of Maryland identity.

My mainly approach to the visual identity program are

1. Appropriate for an international public health organization
(credible, global, clean and safe)

2. Scalable, flexible and modular (includes a symbol
that can be detached and can come to represent
the brand with consistent use over time)

3. Enables lockups with sponsorships and other partners

4. Timeless, distinctive and simple
Inspiration: The green and blue reflect their "think global, act global" mindset. The red, yellow and black reflect University of Maryland origins and their founding chapter. The circle in the middle of the colors represents unity and their global mindset while emphasizing the importance of partnerships and relationships to their organization.
Project Duration: The project started in October 2020 in Maryland and finished in February 2021. (All the process has been remotely)
Operation Flow: The logo is simple enough to work in a variety of sizes and media, also works in the version of the one-color. Appropriate in form and their concept "think global, act global" mindset.