Kallucci Boot 3D Artis Clavis by Mateus Morgan de Aguiar is a highly esteemed winner of the very prestigious 2021 Praemium A' Design Award Aureum in Graphica Computatralis Competition Category.
AurumGraphica Computatralis· 2021
Kallucci Boot 3D Artis Clavis
Client: Morgan Studio
Praemium A' Design Award Aureum Winner in Graphica Computatralis Category
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- Verified Award Winner
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The Design
About Kallucci Boot 3D Artis Clavis
Praecipua notio excogitatoris per elementa simplicia afferebat, sicut saxa, aspectum durabilitatis et resistentiae, quae opus erat productum, proxime accedens ad usum suum et ad vivendi modum clientium. Crystalla additae inserviunt ad principale obiectum calefieri, dans aerem mysticum curiositatem potentiarum clientium excitans.
The Recognition
About the Praemium A' Design Award Aureum
Kallucci Boot 3D Artis Clavis victor est Praemii A' Design Award Aureum, honoris amplissimi formis primi ordinis, mirabilibus et praestantibus dati. Victores Aurei sunt opera valde nova, provida et splendida, quae ingenium, sapientiam et peritiam auctorum suorum referunt. Exspectatur Kallucci Boot 3D Artis Clavis inventum laudatissimum, inclinationes creans et monumentale fore, quod pretium inauditum afferat. Haec forma Aureo praemio victa est incepto mirabile et honoratum, quod fines artis, scientiae, formandi rationis et technologiae promovet. Kallucci Boot 3D Artis Clavis cupiditatem vehementem excitat, studium accendit, ingenium creandi fovet et capit.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The idea is to bring the characteristics of the product through the use of visual elements, connecting the shoe direct to the customers life style. The mood also transmits durability, present on the shoe essence and a pinch of a mystical language that comes with the crystal elements. Everything made in 3D without scans
- Dimensions & Packaging
- Width 5000px x Height 5000px 300dpi
- Tags
- boot, shoe, cgi, footwear, fashion, 3d boot, cgi boot, kallucci
- Production Technology
- The boot was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software 3ds Max. All the textures made using leather texture and some photoshop brushes. Vray was used for rendering. Nothing on the scene was scanned or photoscaned.
- Design Challenge
- The hardest part was making the 3D model itself, considering that there's a lot of parts that had to be perfectly as the real product.
- Research
- The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
- Inspiration
- The comes from the nature, connecting the image directly with the customers life style. The rocks refer to the durability of the product.
- Project Duration
- I started the piece on november 21 and it took about 1 month, ending on december 21.
- Operation Flow
- The key visual was used on online and offline media such product folder, box, and video. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations without the need for explanatory texts. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
- Team Members
- 3D modelling and texturing: Mateus Morgan
Agency: Dote
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