Tinkoff Investment Munus Primarium: Pellicula Publicitaria by Egor Maraev

Tinkoff Investment Munus Primarium: Pellicula Publicitaria by Egor Maraev is a highly esteemed winner of the very prestigious 2022 Praemium A' Design Award Aeneum in Pellicula Competition Category.

AesPellicula· 2022

Tinkoff Investment Munus Primarium: Pellicula Publicitaria

by Egor Maraev

Client: Blaster Studio

Praemium A' Design Award Aeneum Winner in Pellicula Category

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Colors

The Design

About Tinkoff Investment Munus Primarium: Pellicula Publicitaria

Textus Libri: Tinkoff Investment est pellicula publicitaria triginta secundarum pro argentaria pecuniae collocandae inserviente. Pellicula Georgium Washington tamquam personam principalem exhibet. Is in scamno sedet et pizzam edit, fessus et piger, pecuniamque significat. Imago insolita sententiam principalem fert, videlicet pecuniam bono statu servandam esse et ad opus impellendam. Animatio combinat animationem "cel" dictam cum animatione "cutout" dicta, digitali compositione coniunctas. Pellicula late ostensa est tamquam praevisio ante pelliculas interretiales, et altam rationem conversionis attigit.

The Recognition

About the Praemium A' Design Award Aeneum

Tinkoff Investment Munus Primarium: Pellicula Publicitaria victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur Tinkoff Investment Munus Primarium: Pellicula Publicitaria rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. Tinkoff Investment Munus Primarium: Pellicula Publicitaria necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Blaster team used very uncommon image of George Washington. Banks usually don't want to try something provocative in their advertising campaigns, that's why this work looks quite unusual.

In a main scene one can see George Washington sitting on a sofa and eating a pizza. He isn't in a good shape, he is tired and lazy, and in the end - he is money. This is the key image of this video and this image gives viewers the main idea - keep your money in a good shape, make them work for you.
Dimensions & Packaging: 30 seconds duration
Tags: video, 2d animation, animation, character, advertising video
Production Technology: Cel animation, cutout animation, Adobe After Effects compositing
Inspiration: A client's advertising agency provided Blaster studio with the script, and there was the line about "the money on a bicycle". Blaster team tried different approaches to find the correct way of drawing money on a bicycle, but then they thought about money as a man. And there was actually a man on US dollar , so finally designers found the solution. They decided to portray George Washington as a main hero.

Also for the second video Blaster team made the funny dog. One can find the second video in External link section.
Project Duration: Project started and ended in September 2020, it was targeted to russian internet audience.
Operation Flow: Lazy Money video was shown widely as a preroll on Youtube and the conversion rate was high enough.
Team Members: Blaster animation team

Director: Egor Maraev
Producer: Artem Kuzmin
Illustrations: Daniel Shubin
Animation: Kirill Zak
Mikhail Kishov
Compositing: Boris Rostovtsev
Vladimir Sokolov
Sound-design: Alexey Timoshin