BD's Hype Tribe Ornatus Interior Officii by DB and B Pte Ltd

BD's Hype Tribe Ornatus Interior Officii by DB and B Pte Ltd is a highly esteemed winner of the very prestigious 2021 Praemium A' Design Award Aureum in Designatio Interior Competition Category.

AurumInterior· 2021

BD's Hype Tribe Ornatus Interior Officii

by DB and B Pte Ltd

Client: DB and B Pte Ltd

Praemium A' Design Award Aureum Winner in Interior Category

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Verified Award Winner

Verify Award Status for #122119

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Colors

The Design

About BD's Hype Tribe Ornatus Interior Officii

Hype Tribe societatis BD est ornatus interior officii in duobus tabulatis aedificii Singapurae siti collocatus. Consilium plures negotiorum partes in uno spatio communitatis communi coniungit. Area salutationis, zonae cauponae ad laborem communem destinatae et viciniae operis itinere visuali continuo inter se conectuntur. Una area cauponae ambitu subdiali inspirata est atque ambitum tranquillum et commodum praebet. Tabulae acusticae suspensae sensum fluxus supra spatium creant. Lignum et plantae virides coniunguntur ut elementa biophilica intus inferantur. Ratio mensarum communicandarum usui efficaci tabulati favet.

The Recognition

About the Praemium A' Design Award Aureum

BD's Hype Tribe Ornatus Interior Officii victor est Praemii A' Design Award Aureum, honoris amplissimi formis primi ordinis, mirabilibus et praestantibus dati. Victores Aurei sunt opera valde nova, provida et splendida, quae ingenium, sapientiam et peritiam auctorum suorum referunt. Exspectatur BD's Hype Tribe Ornatus Interior Officii inventum laudatissimum, inclinationes creans et monumentale fore, quod pretium inauditum afferat. Haec forma Aureo praemio victa est incepto mirabile et honoratum, quod fines artis, scientiae, formandi rationis et technologiae promovet. BD's Hype Tribe Ornatus Interior Officii cupiditatem vehementem excitat, studium accendit, ingenium creandi fovet et capit.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A strong visual and immersive design that fuels different experiences throughout this space. From the inspiration of an Alfresco cafe that offers an ambient and cozy environment with the lingering aroma of freshly-brewed coffee to the dynamism created by the suspended acoustic panels which emulates robust flow or current. Interplay of wood and green elements that enforces biophilia inspirations.
Tags: Collaboration, Visual Journeys, Innovative, Tribe, Biophilic, Experiential, Thematic
Design Challenge: Being on a large floorplate on two separate levels, the design team focused on binding the various journeys that connected the various spaces from the main reception area to the co-working café areas and also ensuring ‘neighbourhooding’ zoning being applied at the work zones. All these spaces are designed towards supporting seamless collaboration and driving innovative spirit.
Research: The results of an earlier workplace study suggested that BD opt for an efficient desk sharing approach. The design team adopted this recommendation and proceeded with further development of the overall space planning and design development for BD. Serving as a regional headquarters for multiple business units, DB&B’s design team conducted numerous exploratory workshops with key stakeholders to fully understand the employee requirements such as meeting, training, storage and filing amongst others.
Once data collection is completed, the space planning began. With BD occupying levels 7 and 8 at The Strategy, it was imperative to render full vision of the proposed stacking plan and zoning to BD to clearly show department adjacencies and ultimately, mapping the various experiential journeys.
Inspiration: Inspired by Becton Dickinson’s (‘BD’) consolidation exercise of key business units into one single floorplate, we knew we wanted to enable a blended community space, for the various tribes of BD to come together, unite and promote cohesions with one common language. This common language was articulated with a strong design language that formed the narrative for the different experiential journeys within the space.
Project Duration: The project started in September 2019, and was completed in March 2020 at 2 International Business Park Road, The Strategy, Singapore.

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