L’Amour Red Packet Boxset Involucrum Rubrum by Alex King

L’Amour Red Packet Boxset Involucrum Rubrum by Alex King is a highly esteemed winner of the very prestigious 2021 Praemium A' Design Award Ferreum in Dona Competition Category.

FerrumDona· 2021

L’Amour Red Packet Boxset Involucrum Rubrum

by Alex King

Client: A&J Design

Praemium A' Design Award Ferreum Winner in Dona Category

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Verified Award Winner

Verify Award Status for #122872

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About L’Amour Red Packet Boxset Involucrum Rubrum

Haec capsa involucrorum rubrorum sedecim involucra continet ad fortunam vitamque plenam significandam. Negotiatores eligere possunt e viginti sex ornamentis diversis et compositionibus ab "A" ad "Z" secundum litteras initiales necessitatasque proprias. Donum personatum sensum singularitatis offert perfectumque est ad notam personalem sibi suisque carissimis creandam. Destinatum est hominibus classis mediae coniugatis qui involucra rubra personalia eligere et liberis cum optimis auspiciis donare intendunt.

The Recognition

About the Praemium A' Design Award Ferreum

L’Amour Red Packet Boxset Involucrum Rubrum victor est Praemii A' Design Award Ferreum, honoris amplissimi formis bonis dati, quae postulatis professionalibus et industrialibus ab creationibus bene formatis exspectatis satisfaciunt. Victores Ferrei magnam peritiam, altam specializationem, intellectum periti et facultatem creandi auctorum suorum ostendunt. Exspectatur L’Amour Red Packet Boxset Involucrum Rubrum creationem multum aestimatam, admiratam et carissimam, practicam et novam fore. Haec forma Ferreo victa optimas industriae consuetudines integrat et proprietates technicas idoneas, cum scientia et talento coniunctas, habet. L’Amour Red Packet Boxset Involucrum Rubrum ob diligentiam suam honoratur et ad vitae qualitatem emendandam formatum est, ut mundum meliorem reddere iuvet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: L’amourRed Packet Boxset by Journal de Chic contains 16 red packets, 8 pieces in each side to signify fortune and completeness in life. Merchants can choose out of 26 different designs and combination(“A” to “Z”) according to their initials and personal needs. There are another 4 playful designs (“$”, “500”, “CNY” and “HK”) to pair with the selected packet. Personalized gift offers people a sense of uniqueness and is perfect to create a personal touch for oneself and the people they cherish. Everyone is unique.Target for middle class married people (to be married) who intend to choose personalised red packets to represent oneself as unique, extraordinary and like no other. This design fills the gap in the commercial market in which only traditional red packets with initials in Chinese can be found.
Dimensions & Packaging: Fine paper, 20cmx20cmx3cm
Tags: red packer, lai see, lucky, festive design
Production Technology: Embossed graphics “Y” connecting to each other represents new year and future years to come, signifies hope and best wishes will last for long in coming decades. A large format of red packet is chosen so that people will not require to fold the dollar note into half while preparing it.
Design Challenge: We spend a lot of time in developing new printing effects that is optimum with our selected paper medium. People may feel good if the red packet is printed with their respective surname in Chinese, however, this design collection is new and would offer an alternative by showing initial in English - that is even more accessible for all at affordable price.
Research: We want to create something new to the market which is original. We understand that the female middle class in Asia would like to spend money on high fashion and luxury accessories. L'amour is new to the market as we do participant observation with female who are over year 30, eager to spend money on individualized items to reflect their social status with unique personality.
Inspiration: L’amour by Journal de Chic is a contemporary design for Chinese festival. In Chinese and other East and Southeast Asian societies, a red packet is a monetary gift which is given during Chinese New Year (CNY) and weddings. People will give a red packet to children, family members and people who are unmarried as a token of good fortune for upcoming year.
Project Duration: 6 months, Hong Kong
Team Members: Alex King
Image Credits: Alex King