Xphere Renovatio Formae Identitatis Corporativae ab Yibang Design and Xiner Zheng

Opus Xphere Renovatio Formae Identitatis Corporativae a designatore Yibang Design and Xiner Zheng est victor maxime honoratus praemii praestigiosissimi 2021 Praemium A' Design Award Ferreum in Categoria Certaminis Graphica.

FerrumGraphica· 2021

Xphere Renovatio Formae Identitatis Corporativae

a Yibang Design and Xiner Zheng

Cliens: Yibang

Victor praemii Praemium A' Design Award Ferreum in Categoria Graphica

8,880

Victor Praemii Verificatus

Verifica Statum Praemii pro #123091

Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Xphere Renovatio Formae Identitatis Corporativae

Xphere est designatio identitatis corporativae facta pro signo mercatorio Rongxing. Nomen Xphere ab nomine mercatorio Sinico Rongxing derivatur, quod sphaeram florentem significat. Identitas significationem nominis Sinici cum nomine Anglico in una lingua visuali coniungit. Signum a formis stellae inspiratur, et incisura conveniens utrique notae, Anglicae et Sinicae, applicatur. Colores audaces et visualia fortia lineam productorum praestantissimam illustrant. Res typis impressae charta densa et opaca utuntur, et charta negotiorum ac charta gratiarum logo elatum exstantem gerunt.

Agnitio

De Praemium A' Design Award Ferreum

Xphere Renovatio Formae Identitatis Corporativae victor est Praemii A' Design Award Ferreum, honoris amplissimi formis bonis dati, quae postulatis professionalibus et industrialibus ab creationibus bene formatis exspectatis satisfaciunt. Victores Ferrei magnam peritiam, altam specializationem, intellectum periti et facultatem creandi auctorum suorum ostendunt. Exspectatur Xphere Renovatio Formae Identitatis Corporativae creationem multum aestimatam, admiratam et carissimam, practicam et novam fore. Haec forma Ferreo victa optimas industriae consuetudines integrat et proprietates technicas idoneas, cum scientia et talento coniunctas, habet. Xphere Renovatio Formae Identitatis Corporativae ob diligentiam suam honoratur et ad vitae qualitatem emendandam formatum est, ut mundum meliorem reddere iuvet.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: Rongxing had been carried out its activity with their old logo. However, with the purpose of the renewal logo and general identity, Rongxing started its collaboration with Yibang in 2020. The main goal was the renewal of the brand's appearance and created a powerful brand visualization. The design team refresh the brand's name to Xphere, and bring more bold colors and visuals to highlight the high-end line products.
Dimensiones et Involucrum: All print stuff will on matte heavy paper. The business card and the thank you card have embossed logo on the front side.
Notulae: Xphere, Visual Identity, Commercial, Branding
Technologia Productionis: Adobe Photoshop, Illustration, and InDesign.
Provocatio Designandi: Helping the client to find the best solution is always a challenge. The design team hosted some workshops to discuss with the client, to figural out their main concern.
Yibang design team had several interviews with the client and the brand target audiences. These interviews provided insights that really helped structure the brand value in a visual way.
Investigatio: The research objective was to analyze the client’s direct competitors, and also include a lot of visual research for outside competitors. The focus was on the manufacturing industry and kitchen application cases. The goal was to find out the best solution to fit our client’s goal, and communicate new brand positioning.
Inspiratio: The new brand name Xphere is inspired by the client’s Chinese name – Rongxing, which means prosperous sphere. It’s a great challenge that combines the Chinese name meaning with the English name meaning together and creates a visual language. The research and exploration process led to an identity inspired by the star's nice shapes, and the design team found a perfect cutting shape on both the English logo mark and Chinese logo mark. They also incorporated the star concept as a visual element.
Duratio Operis: The project started in October 2020 in San Francisco and finished in February 2021 in Beijing.
Cursus Operationis: The client was keen to ensure that the branding was appealing to a high end customer and especially for main cities in China. The client will start their main advertising campaign in 2021 on China popular social media, such as Red and TikTok. The overall visual language is compelling and youthful.
Membra Turmae: Designer: Xiner (Cindy) Zheng,
Project Manager: Qing Lang
Agnitiones Imaginum: Yibang