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Firefly Songling Volunteer Munus Primarium: Notitia Signi Mercatorii by Jiayi Lu and Li Peng

Firefly Songling Volunteer Munus Primarium: Notitia Signi Mercatorii by Jiayi Lu and Li Peng is a highly esteemed winner of the very prestigious 2021 Praemium A' Design Award Aeneum in Graphica Competition Category.


AesGraphica· 2021

Firefly Songling Volunteer Munus Primarium: Notitia Signi Mercatorii

by Jiayi Lu and Li Peng

Client: Firefly Songling Volunteer

Praemium A' Design Award Aeneum Winner in Graphica Category

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The Design

About Firefly Songling Volunteer Munus Primarium: Notitia Signi Mercatorii

Textus Libri: Lampyris Songling Voluntarius est notitia signi mercatorii create pro societate operis voluntarii in Vico Songling, Wujiang, Suzhou, Sinis. Signum ex imagine lampyridis alis apertis fundatur, quod ad ambitum oecologicum localem et ad voluntarios qui per labores quietos lucem praebent refertur. Forma simplex et moderna ad iuvenes alliciendos destinatur. Notitia per typographiam professionalem, acupicturam et stampationem calidam applicatur. Consilium turmae voluntariae imaginem propriam praebet in campo ubi multi coetus signa similia adhibent.

The Recognition

About the Praemium A' Design Award Aeneum

Firefly Songling Volunteer Munus Primarium: Notitia Signi Mercatorii victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur Firefly Songling Volunteer Munus Primarium: Notitia Signi Mercatorii rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. Firefly Songling Volunteer Munus Primarium: Notitia Signi Mercatorii necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The LOGO design of FIREFLY SONGLING VOLUNTEER combines the regional characteristics of Songling Sub-district, humanistic spirit, unique ecological environment, and the representative image of the excellent character of the volunteer team-the appearance of fireflies, which is reflected in the dedicated volunteers like fireflies. Thanks to the hard work, the livability of Songling Street is harmonious.
Tags
Branding, Firefly, Volunteer Service, Yellow, Hope
Production Technology
Technology / Professional printing, embroidery and hot stamping technology.
Design Challenge
Many volunteer organizations in China have similar images, and they do not reflect the uniqueness of each organization. All we started from the essence of the brand, combined with the regional characteristics, humanistic spirit and ecological environment of Wujiang Songling Street to design the Songling Volunteer Brand.
Research
Firefly Songling Volunteer is a brand new volunteer brand in Songling Street, Wujiang. It is full of the regional characteristics, humanistic spirit and ecological environment of Songling Street.The LOGO design of Firefly Songling Volunteer combines the regional characteristics of Songling Sub-district, humanistic spirit, unique ecological environment, and the representative image of the excellent character of the volunteer team-the appearance of fireflies, which is reflected in the dedicated volunteers like fireflies. Thanks to the hard work, the livability of Songling Street is harmonious.
Inspiration
The simple and stylish appearance of FIREFLY SONGLING VOLUNTEER LOGO is in line with contemporary aesthetics, reflecting the spirit of volunteering to keep pace with the times and being positive. The open-winged fireflies are full of vitality and convey the appeal to the younger generation of society.
Project Duration
The project was first launch in April 2020 in Suzhou, China and finished in August 2020.
Patents
Copyrights belong to SoFeng Design, 2020.
Team Members
Creative Director: Sha Feng, Art Director: Jiayi Lu, Graphic Designer: Li Peng
Image Credits
Photographer / Jiayi Lu

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