Fondazione Alinari Munus Primarium: Identitas Signi ab Frush Design

Opus Fondazione Alinari Munus Primarium: Identitas Signi a designatore Frush Design est victor maxime honoratus praemii praestigiosissimi 2021 Praemium A' Design Award Argenteum in Categoria Certaminis Graphica.

ArgentumGraphica· 2021

Fondazione Alinari Munus Primarium: Identitas Signi

a Frush Design

Cliens: Frush | Creative studio

Victor praemii Praemium A' Design Award Argenteum in Categoria Graphica

41,261

Victor Praemii Verificatus

Verifica Statum Praemii pro #125706

Visita Situm Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Fondazione Alinari Munus Primarium: Identitas Signi

Fondazione Alinari est identitas signi creata pro Fondazione Alinari per la Fotografia, corpore publico Florentiae condito ad collectiones photographicas Alinari conservandas, administrandas et promovendas. Identitas circa litteram minusculam A aedificatur, quae abstractio lentis photographicae est, quaeque etiam ut margo imaginum ex archivo historico adhibetur. Litterae sculpturales et color album atrumque lucem umbramque revocant. Systema materiis typographicis, tesseris, catalogis, mercaturae et telae paginae applicatur.

Agnitio

De Praemium A' Design Award Argenteum

Fondazione Alinari Munus Primarium: Identitas Signi victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur Fondazione Alinari Munus Primarium: Identitas Signi opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. Fondazione Alinari Munus Primarium: Identitas Signi creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: Brand Design and hole visual identity for "Fondazione Alinari per la Fotografia", the new body founded in Florence by the Tuscany Region for the conservation, management and promotion of the Alinari photographic collections. Its birth marks a new beginning in the long history of the archive (from 1852).
Dimensiones et Involucrum: Business cards, Folders, Envelopes, Notes, Posters, Entrance tickets, Catalogue, Badge, sanitizing gel, merchandising (such as: mugs, T-shirts, pins, shoppers). Than web site redesign and brand presentation Video
Notulae: brand design, merchandising, print materials, visual identity
Technologia Productionis: Brand design and visual identity and language.
Provocatio Designandi: The main purpose of the foundation is to promote a widespread culture of photography, starting with the Alinari collections, while preserving their authentic historical and cultural value, their physical integrity, and guaranteeing the best conditions for increased awareness of and access to them. So the design had to reflect the long history behind and at the same time to stand out from the previous brand.
Investigatio: The previous brand was a private subject. The new one is a public institution held by Tuscany Region which recognised the exceptional cultural value of the Alinari holdings and resolved to purchase them and began an operation of cultural policy and investment, which has saved this archive, one unique in the world for its size and value, from dispersal and dismemberment, while also guaranteeing its future use and accessibility.
Inspiratio: The term photography comes from a Greek compound word, light and handwriting, literally "writing with light". Brand features are: Sculptural lettering, Black and white (light and shadow), Accent on "Alinari" word, Focus on the letter A (lowercase, as abstraction of the camera lens). The A is photo container to represent the huge and historical Alinari archive.
Duratio Operis: The project started in October 2020 in Florence (Italy) and it is still going on.
Cursus Operationis: It's a brand identity project to identificate a new public subject.
Patentes: Copyrights belong to Giuditta Valentina Gentile, 2020-2021.
Membra Turmae: Giuditta Valentina Gentile