Kairi Murakami Renovatio Notarum Mercatoriarum by Daisuke Kobayashi

Kairi Murakami Renovatio Notarum Mercatoriarum by Daisuke Kobayashi is a highly esteemed winner of the very prestigious 2021 Praemium A' Design Award Aeneum in Graphica Competition Category.

AesGraphica· 2021

Kairi Murakami Renovatio Notarum Mercatoriarum

by Daisuke Kobayashi

Client: Iki Retreat Kairi Murakami

Praemium A' Design Award Aeneum Winner in Graphica Category

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Colors

The Design

About Kairi Murakami Renovatio Notarum Mercatoriarum

Kairi Murakami est renovatio notarum mercatoriarum quae deversorio in insula Iki, in Nagasaki Iaponiae sito, creata est. Symbolum e litera kanji "Ichi" ducitur, cuius forma est linea horizontalis unica, quaeque in nomine deversorii apparet. Linea etiam prospectum sinus Yunomoto revocat, primam scaenam quam hospites adventantes vident. Logotypus lineis rectis et circulis componitur, exprimens regionem potentem et memorabilem. Colores gradationes adhibent quae occasum solis vespertinum revocant. Haec notarum forma signis in atrio, chartis negotialibus et epistularum capitibus applicata est, deversorium tamquam alteram domum praesentans.

The Recognition

About the Praemium A' Design Award Aeneum

Kairi Murakami Renovatio Notarum Mercatoriarum victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur Kairi Murakami Renovatio Notarum Mercatoriarum rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. Kairi Murakami Renovatio Notarum Mercatoriarum necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: From the perspective of a special place that has not changed since Iki Island was once called "Ikikoku", I designed the kanji "Ichi (The shape is a horizontal line)" used in the name. I expressed this scenery, which is the first thing that customers see when they visit a hotel as a symbol.
Dimensions & Packaging: Many elements such as hall signs, business cards, letterhead, etc. were created from the logo.
Tags: Symbol Mark, Branding, Redesign, Corporate Identity, Logo Design, Japan, Iki Retreat Kairi Murakami, Hotel
Production Technology: The logo is composed of straight lines and circles, expressing a powerful and memorable scenery. The colors are designed with gradations that remind us of the evening when the sunsets.
Design Challenge: The main creative challenge in the brand design was to adapt the symbol of the hotel as a symbol that reminds us of our second home.
Research: A simple survey was developed using a quantitative and qualitative mix with its employees and collaborators to determine company values, communication, and tastes. From this research was developed the brand story.
Inspiration: I actually stayed and experienced the splendor of the place called Iki using my own eyes, nose, mouth, and all five senses.
Here, both customers who have come once and those who have come for the first time can experience the finest Iki cuisine and hot springs that flow directly from the source, but this scenery overlooking Yunomoto Bay is the biggest welcome to us. It was the hospitality and symbolized the second home.
Project Duration: Started in July 2019 and ended in March 2020 in Nagasaki, Japan.
Operation Flow: The main concept of the brand is to design a landscape that would be our second home for the customers.
Patents: Copyrights Daisuke Kobayashi
Team Members: Creative Director & Designer Daisuke Kobayashi
Image Credits: Photo Daisuke Kobayashi