Steady Power Wire Art Munus Primarium Artis by Inception Cultural and Creative Co., Ltd

Steady Power Wire Art Munus Primarium Artis by Inception Cultural and Creative Co., Ltd is a highly esteemed winner of the very prestigious 2022 Praemium A' Design Award Aeneum in Ars Pulchra Competition Category.

AesArs Pulchra· 2022

Steady Power Wire Art Munus Primarium Artis

by Inception Cultural and Creative Co., Ltd

Client: Inception Cultural & Creative Co., Ltd

Praemium A' Design Award Aeneum Winner in Ars Pulchra Category

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Colors

The Design

About Steady Power Wire Art Munus Primarium Artis

Textus Libri: Ars Fili Potentiae Constantis est instrumentum artis creatum pro exhibitione anniversaria societatis. Instrumentum filis cupreis utitur, quae ab fabrica filorum et cablorum electricorum praebentur, ad magnam arborem delineandam quae societatem significat. Quinque scaenae vitae cotidianae ab arbore extenduntur: taberna pultis, mensa cenatoria, hamaxostichus, templum, et pharus. Lumina mutantia et narratio auditiva formas filorum comitantur, dum umbrae filorum in parietes et in tectum cadunt. Opus 281 metra quadrata occupat et ostendit quomodo electricitas vitam cotidianam communem sustineat.

The Recognition

About the Praemium A' Design Award Aeneum

Steady Power Wire Art Munus Primarium Artis victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur Steady Power Wire Art Munus Primarium Artis rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. Steady Power Wire Art Munus Primarium Artis necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: For the TAYA Group 65th anniversary exhibition Steady Power, the artist Zxin Li takes copper wires from TAYA Electric to outline the huge tree that symbolizes the TAYA group. Stemming out from the tree, are five daily scenes of ordinary life: the porridge stall, the dining table, the train, the temple, and the beacon. Showing how TAYA infiltrates the daily life people on this island.
Dimensions & Packaging: Site: Huashan 1914 Creative Park W5-1 building, Floor: 1F, Dimensions: 281 square met ers, Target Audiences: brand customers, TAYA Group business partners, and art enthusiasts.
Tags: Wire Art Exhibition, Inception, Steady Power Wire Art, ZXin, TAYA Group
Production Technology: When we were commissioned by the TAYA Group for a branding exhibition, we thought of the ordinary and hidden but ubiquitous and essential qualities of wires and electricity provided by the TAYA Group, and have decided to represent the group with the equally ubiquitous, essential, and strong tree that supports the daily life of people. The material used are actual copper wires provided TAYA Electric Wire & Cable.
Research: The exhibition is not only for the general public to understand TAYA as a brand, it is also made to showcase the brand to its possible clients. Therefore, the design is focused on expressing the history, the convenience, the importance, and the relationship between the audiences and electricity.
Inspiration: When “uncertainty” is the only certain thing on this land,
TAYA Electrics supported our everyday life like strong tree roots, sending steady powers and electricity to all corners of the country.
No matter sunny or rain, it was always there to connect everyone's life.
The TAYA Group 65th anniversary linear exhibition Steady Power tells a narrative of “stable everyday life”, telling stories with the usually hidden wires that transfers the power and electricity.
Project Duration: The exhibition started at 2020.08.08 and ended at 2020.08.16, it was held at Huashan 1914 Creative Park.
Operation Flow: The wire arts were paired with the change of lighting and audio narration, turning the installation into an interactive and immersive experience; the alternating shadow of the wires on the walls and the ceiling gives the installation a richer visual, and the audio gives the audiences a more well-rounded understanding of the TAYA Group as a brand.
Image Credits: All Images: Inception Cultural & Creative Co., Ltd