Smartmoov Identitas Signi ab Ricardo Filipe Lopes da Silva

Opus Smartmoov Identitas Signi a designatore Ricardo Filipe Lopes da Silva est victor maxime honoratus praemii praestigiosissimi 2023 Praemium A' Design Award Ferreum in Categoria Certaminis Graphica.

FerrumGraphica· 2023

Smartmoov Identitas Signi

a Ricardo Filipe Lopes da Silva

Cliens: Smartmoov

Victor praemii Praemium A' Design Award Ferreum in Categoria Graphica

10,211

Victor Praemii Verificatus

Verifica Statum Praemii pro #126213

Visita Situm Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Smartmoov Identitas Signi

Praecipua commoda huius rationis negotiationis sunt mobilitas et negotii accommodatio. Negotiator suum negotium ad solutionem flexibiliorem et mobiliorem accommodare potest, ita amplitudinem negotii sui in mercatu augens. Signum haec pretia modo dynamico et futuristico depingit per systema visuale constans, quod ad spectatores destinatos inspirandos comparatum est.

Agnitio

De Praemium A' Design Award Ferreum

Smartmoov Identitas Signi victor est Praemii A' Design Award Ferreum, honoris amplissimi formis bonis dati, quae postulatis professionalibus et industrialibus ab creationibus bene formatis exspectatis satisfaciunt. Victores Ferrei magnam peritiam, altam specializationem, intellectum periti et facultatem creandi auctorum suorum ostendunt. Exspectatur Smartmoov Identitas Signi creationem multum aestimatam, admiratam et carissimam, practicam et novam fore. Haec forma Ferreo victa optimas industriae consuetudines integrat et proprietates technicas idoneas, cum scientia et talento coniunctas, habet. Smartmoov Identitas Signi ob diligentiam suam honoratur et ad vitae qualitatem emendandam formatum est, ut mundum meliorem reddere iuvet.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: Smartmoov positions itself as a technology company offering mobile solutions that have revolutionized the established way of doing business to fit in an increasingly new consumer lifestyle. The design emphasizes the mobility and the sustainable relations between business owners and customers by implementing a futuristic and minimalist style into the logo system. This system along with the technological color palette allows the visual identity to fit into distinct types of ventures.
Dimensiones et Involucrum: For the stationery, digital media and products, the Visual Identity guidelines were provided to ensure that all the materials will be done correctly. All the graphics and illustrations were vectorized and saved as print-ready files.
Notulae: shop, smartmoov, smart, dynamic, adaptable, mobile, kiosk, renewable, brand
Technologia Productionis: The project was designed in Affinity Designer and Affinity Photo to keep the vector and photo montage quality. The visual system was built based on the Golden Ratio rule by using a Phi grid order to appear in the most harmonious way. On the production step, the designs were delivered in RGB, CMYK colours.
Provocatio Designandi: Gathering relevant information about different types of retail business and their relations with customers, and translating it into the right symbols and colour scheme. The challenge was to create a dynamic and integrated visual system in order to communicate neutrality, versatility and mobility.
Investigatio: The research process was conducted by UX surveys to collect data about how the targeted audience, established and new business owners, could overcome their struggles on the market. In addition, technological and trend research has been carried out to better understand how futuristic trends are perceived by the public today and what companies around the world with a similar business model are building in terms of their brand language.
Inspiratio: Getting inspired and researched by small and big business owners who thoroughly know the market struggles. Renting a physical space to start a new business can be expensive and extremely bureaucratic these days. To tackle the problem, Smartmoov offers a mobile solution that reaches the target audience anywhere, anytime.
Therefore, exploring this new way of interaction between clients and business owners proposed by Smarmtoov became the key value for the brand identity.
Duratio Operis: August 2019 to November 2019 in Curitiba, Brazil
Cursus Operationis: The design conveys a dynamic visual experience that lures the audience to connect and recognize the brand even without seeing the logo. More than the simple connection to the brand, it inspires the client to go beyond that. In this visual system, the potential owner is advised to adapt and customize its business through tailored visuals, maintaining the brand language.