City Ambassadors School Notam Typographicam Identitatis by Tanya Dunaeva is a highly esteemed winner of the very prestigious 2022 Praemium A' Design Award Argenteum in Graphica Competition Category.
ArgentumGraphica· 2022
City Ambassadors School Notam Typographicam Identitatis
Client: Tanya Dunaeva
Praemium A' Design Award Argenteum Winner in Graphica Category
Verified Award Winner
Verify Award Status for #126443The Design
About City Ambassadors School Notam Typographicam Identitatis
Fabulae interest occultae post singulas vicissitudines veterum platearum, et impossibile est urbem cum quavis minima notabilium notarum serie coniungi. Dum urbem studet, legatus futuri eam e novo invenit, sicut discipulus primarium in schola invenit. Ad identitatem construendam, solutio typographica electa est, ex principio eclecticismi typographici: Scriptum vetus nationale, interspersum scripturae cursivae et cognoscibilis fontium artificum primariorum. Color schema est laconico-purpureus lucidus.
The Recognition
About the Praemium A' Design Award Argenteum
City Ambassadors School Notam Typographicam Identitatis victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur City Ambassadors School Notam Typographicam Identitatis opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. City Ambassadors School Notam Typographicam Identitatis creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- For the construction of the identity, a typographic solution was chosen, based on the principle of typographic eclecticism: the Old Russian script, interspersed with the cursive script and recognizable fonts of the avant-garde artist Sergei Chekhov, form a bizarre alphabet, on which the entire identity system is built.
- Dimensions & Packaging
- Design can be fixed at any staff
- Tags
- Tanya Dunaeva, Typographics, Graphic Design, HSE Art and Design, Slavin
- Production Technology
- The design is mainly realized in Print ads like brochures, caps, bags pens and so on. It is easily scalable for different off-line and on-line media
- Design Challenge
- It was really difficult to find Moscow identity especially reflected in Fonts. Nevertheless, thanks to the appeared Idea the Project has been successfully finalized
- Research
- The background of the Project is a history of Moscow reflected in the Fonts. It was necessary to condut chronological study of Moscow to determine key past and present Fonts that associated with Moscow and Russia
- Inspiration
- Moscow has a huge potential for tourist interest. Moscow as a real capital is very diverse, interesting stories are hidden behind every turn of the old streets and it is impossible to associate Moscow with any one minimal set of recognizable symbols. While studying the city, the future ambassador discovers it anew, like a student discovers a primer at school. Creating an opportunity for Muscovites to gain the necessary expert skills to engage in travel design
- Project Duration
- The Project was accomplished during the Summer 2021 in Moscow
- Operation Flow
- Typographic solution for this case is rather flexible and scalable for diffreent Markeing means, wearables, print ads and so on
- Team Members
- Leonid Slavin - tutor
Dmitry Chernogayev - curator
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