Zaku Inc. Corporatum Identitatis ab Nobuya Hayasaka

Opus Zaku Inc. Corporatum Identitatis a designatore Nobuya Hayasaka est victor maxime honoratus praemii praestigiosissimi 2022 Praemium A' Design Award Argenteum in Categoria Certaminis Graphica.

ArgentumGraphica· 2022

Zaku Inc. Corporatum Identitatis

a Nobuya Hayasaka

Cliens: Arica Design Inc

Victor praemii Praemium A' Design Award Argenteum in Categoria Graphica

39,950

Victor Praemii Verificatus

Verifica Statum Praemii pro #127734

Visita Situm Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Zaku Inc. Corporatum Identitatis

Hoc symbolum duas habet significationes. Est nomen societatis et societatis slogan. Constat ex typographia characterum Iaponicae kanji, quae in societatis nomine zaku legitur. Kanji etiam significationem creare. Silhouette Boni & # XXXIX manus formatur hoc charactere utens, quod creare significat. Hoc modo societas sloganae Creandi Boni &#39 una nota exprimitur. Signum symbolum significat societatem ' officium creandi in mundo per creatrix mensuras.

Agnitio

De Praemium A' Design Award Argenteum

Zaku Inc. Corporatum Identitatis victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur Zaku Inc. Corporatum Identitatis opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. Zaku Inc. Corporatum Identitatis creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: This symbol has two meanings. It is the company name and the company slogan.

It consists of the typography of Japanese kanji characters, which read "zaku" in the company name. The combination of "signature and seal" in the mark will make Japanese people who see this design recognize it as kanji.

The kanji also contains the meaning of "to create.
The silhouette of Good!'s hand is formed using this character, which means "to create. In this way, the company's slogan of "Creating Good" is expressed in a single mark.
Dimensiones et Involucrum: The brand design items for this project are listed below.
Logo Design: Symbol mark, Logotype, Motion Logo
Sign Design: Signage
Packaging Design: Document Case x 3
Print Design: Envelopes x 3, Promotion cards, Business cards x 3, Leaflets, Opening announcement flyer
Web Design:html5, CSS
Notulae: Typography, Logos, Symbols, Corporate Identity, Logotypes
Technologia Productionis: The typography incorporates elements of Japanese "Shodo," the art of writing with a brush using ink.

The designer discovered that when the kanji meaning "to create" is written on paper, the ink blurs and spreads out to form the silhouette of the hand of Good!

Shodo (Japanese calligraphy) is a culture that has been familiar to the Japanese people for a long time. With this Japanese touch, the design gives users a sense of trust and familiarity.
Provocatio Designandi: The difficult part was to achieve this with as few elements and as simple a design as possible, while still having multiple meanings. The designers were also careful to make sure that the letters were recognizable.
The touch of brush strokes and the inclusion of "signature and seal" made the design more recognizable and readable.
Investigatio: In this design, the challenge was to give a single symbol multiple roles.
To make the company name read "Zaku".
To give it the meaning of "create".
To make it look like a silhouette of the hand of "Good!
By achieving these three goals, the client's company was able to express that it is a creative company and gain recognition in Japan and in the industry.
Inspiratio: The designer decided to use the client's company slogan itself as the logo design.

This company has the slogan "Create good!
The symbol of the hand silhouette of "good!" is expressed in the typography of Japanese Kanji characters meaning "to create".
And since this kanji can be read as "zaku", it also represents the company name.
Duratio Operis: It opened in Japan in March 2021.
Cursus Operationis: The simple yet strong symbol design served to publicize the client's company's opening within the industry and in Japan.
People who received the DM recognized the company's slogan and name, and the meaning and background of the logo design became a topic of conversation, facilitating communication.
The "Shodo" typography and the silhouette of the "Good!" hand are catchy and memorable, and this design contributed to the recognition of the company's existence and brand image.
Membra Turmae: Creative Director:Hitoshi Kobayashi
Art Director:Nobuya Hayasaka
Copywriter:Takuma Suzuki