Blue Frog Talea Et Caupona by SIG Design

Blue Frog Talea Et Caupona by SIG Design is a highly esteemed winner of the very prestigious 2022 Praemium A' Design Award Ferreum in Designatio Interior Competition Category.

FerrumInterior· 2022

Blue Frog Talea Et Caupona

by SIG Design

Client: Blue Frog

Praemium A' Design Award Ferreum Winner in Interior Category

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Verified Award Winner

Verify Award Status for #127951

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Colors

The Design

About Blue Frog Talea Et Caupona

Rana blue rhoncus cibum et cocktails praebet. Consilium postulatur ut lineamenta culturae Americanae modernae ostendant. Ut spatium apertum et liberum creare ad diversas condiciones sociales conveniant, tunc usores iucundam triclinii experientiam habere possunt. Unicum 100 ictus culturae ad clientes incitationem et provocationem affert. Ergo talea est centrum visuale ut totum spatium trepidationis transmittat. Variis materiis, multi- accumsan figurae et artis ornamentum adoptantur creare summus qualitas loci.

The Recognition

About the Praemium A' Design Award Ferreum

Blue Frog Talea Et Caupona victor est Praemii A' Design Award Ferreum, honoris amplissimi formis bonis dati, quae postulatis professionalibus et industrialibus ab creationibus bene formatis exspectatis satisfaciunt. Victores Ferrei magnam peritiam, altam specializationem, intellectum periti et facultatem creandi auctorum suorum ostendunt. Exspectatur Blue Frog Talea Et Caupona creationem multum aestimatam, admiratam et carissimam, practicam et novam fore. Haec forma Ferreo victa optimas industriae consuetudines integrat et proprietates technicas idoneas, cum scientia et talento coniunctas, habet. Blue Frog Talea Et Caupona ob diligentiam suam honoratur et ad vitae qualitatem emendandam formatum est, ut mundum meliorem reddere iuvet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Blue Frog is providing grilled food and cocktails. The design needs to show modern American cultural features. Create an open and free space to meet different social situations, then consumers can have an enjoyable dining experience. The unique 100 shots culture brings excitement and challenge to customers. Therefore, the bar is the visual center to transmit excitement to the entire space. Various materials, multi-layered shapes and art decoration are adopted to create a high-quality space.
Dimensions & Packaging: The project area is 404 sqm.
Tags: restaurant, bar, Modern American, artworks
Production Technology: Desktop research and on-site market research.
Design Challenge: The shopping mall where the project is located is very crowded and competition is fierce. Competitor shops are located in the upper reaches of the flow, and the cost of store decoration is high. How to attract consumers' attention while strictly controlling costs is a big challenge.
Research: Type of Research: Internet research, offline market research of competitors.
Research Objectives: Blue frog, other western restaurants and bar, and stores in the same shopping mall.
Participants: Chunhai Du, Honghui Shen
Insights: Young people would like space which can meet their demands of various social situations. The brand has [100shots]wall to make the connection with customers.
Inspiration: Blue Frog is a western food brand with typical American culture. But the brand image is aging and cannot attract young consumers. Through market research and brand culture analysis, SIG Design extended the concept to: enjoyable，exciting and quality. In order to build an open space that meets many social situations and pass the excitement of 100 shots spirit, a variety of materials, shapes and artworks are utilized to create a quality space.
Project Duration: The project located in Nanjing IST started in July 2020 and finished in December 2020.
Operation Flow: /
Team Members: Creative director: Ray Lee
Interior designers: Chunhai Du, Honghui Shen
Graphic designers:Fangting Zhong
Rendering: Yinhui Gu
Image Credits: Image #1-#5 photographer: Nick Sing