Fragrance Gallery Forma Interior Tabernae ab Yuan Jiang and Chen Song

Opus Fragrance Gallery Forma Interior Tabernae a designatore Yuan Jiang and Chen Song est victor maxime honoratus praemii praestigiosissimi 2022 Praemium A' Design Award Argenteum in Categoria Certaminis Designatio Interior.

ArgentumInterior· 2022

Fragrance Gallery Forma Interior Tabernae

a Yuan Jiang and Chen Song

Cliens: SODA Architects

Victor praemii Praemium A' Design Award Argenteum in Categoria Interior

17,636

Victor Praemii Verificatus

Verifica Statum Praemii pro #128567

Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Fragrance Gallery Forma Interior Tabernae

Pinacotheca Odorum est interior tabernae mercatoriae ad signum unguentorum Pechini pertinens, spatium 314 metrorum quadratorum complectens. Spatium instar pinacothecae artis potius quam tabernae usitatae dispositum est. Aditus ex circiter 5000 ampullis unguentorum reciperatis constructus est, structuram mediorum efficiens quae die noctuque colorem mutat. In atrio principali, superficies curva viginti metrorum longa proiectiones digitales texturarum unguentorum atque notitias de historia et materiis crudis fert. Consilium elementa visualia, sonora, odorifera et interactiva coniungit, atque visitatores per iter sui ipsius ductum dirigit.

Agnitio

De Praemium A' Design Award Argenteum

Fragrance Gallery Forma Interior Tabernae victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur Fragrance Gallery Forma Interior Tabernae opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. Fragrance Gallery Forma Interior Tabernae creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: The design concept of the media space is not simply to integrate multimedia into the planning of the space but more to explore new approaches to design. The fragrance retail space is ultimately presented as an art gallery, breaking the traditions of the sales environment. SODA offers customers a multi-dimensional experience of fragrance through visual, auditory, olfactory senses, and interactive experiences.
Dimensiones et Involucrum: 314 Square Meters
Notulae: Media space, Media integrated store, Digital installation, Fragrance gallery
Technologia Productionis: The primary material of the media entrance is the brand's perfume bottles. This entrance is constructed of around 5,000 recycled perfume bottles. The bottles perform an implicit reflection of the brand's image and a surprise to the customers. Ultimately, the used perfume bottles represent a memory, an emotion, an experience, and a sensual connection between users and the brand.
Provocatio Designandi: How to reasonably design the experience circulation and create a reasonable tour rhythm was the key in our design process.

The challenges we tackled are
How to invite customers to settle down and get to know the products,
How to guide people to participate in the interaction,
How can surprises discovery continue,
How to promote guests to take pictures and share

The final showroom meets the above requirements and at the same time achieves a promising communication result.
Investigatio: We studied the display methods of various perfume stores and the experience of museums, in accordance with the brand's characteristics of subverting tradition and fashion. We designed an exclusive experiential space for the brand, guiding consumers to understand the history and product characteristics during the exhibition and self-guided tour, contributing to the improvement of product sales.
Inspiratio: This project made a breakthrough in the design of tangible smell experience. Unlike the traditional commercial spaces, whose primacy were visual experience at scale, VIVINEVO fragrance art gallery focus on the customers smell experience, which brought up the following questions,
How to provide an olfactory experience,
How to combine smell and vision and,
How to provide sensory experiences other than smell and vision.
Duratio Operis: The project started in August 2019 and finished in October 2020 in Beijing.
Cursus Operationis: The entrance,
SODA language,a physical pixel installation.
The designer collected 5000 perfume bottles and made a media structure out of them. The entrance is turned out into a colors-changing media that keeps rendering the atmosphere day and night.

The main hall, a 20m length irregular curved surface with digital projection. The projected changing perfume texture renders the atmosphere of the space. The projected information adds another layer on the texture and the exhibition, delivering the related knowledge of perfume to the customers, such as history and raw materials.
Membra Turmae: Lead Designer: Jiang Yuan and Song Chen
Space and Digital Design Team: Chen Fei
Agnitiones Imaginum: Video Artist: Wang Ying
Photo Credits: Chen Xiyu
Video：He Hui