Firstar 37N Haiyun Centrum Venditionis by Song Hongyang and Li Xin

Firstar 37N Haiyun Centrum Venditionis by Song Hongyang and Li Xin is a highly esteemed winner of the very prestigious 2022 Praemium A' Design Award Aeneum in Designatio Interior Competition Category.

AesInterior· 2022

Firstar 37N Haiyun Centrum Venditionis

by Song Hongyang and Li Xin

Client: SHENZHEN SD DESIGN Co., LTD

Praemium A' Design Award Aeneum Winner in Interior Category

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Verified Award Winner

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The Design

About Firstar 37N Haiyun Centrum Venditionis

Firstar 37N Haiyun est centrum venditionis pro incepto praedii feriati in Weihai, Shandong. Interior spatium 2500 metra quadrata complectitur. Consilium ex fabulis localibus et fabulis classicis terrae fabulosae ducitur. In atrio, technologia multorum canalium fusionis et exemplaria acrylica figuram Kunpeng recreant. Area ostensionis fatae morganae visitatoribus permittit ut productum commode perpendant. Area principalis mensae harenariae tonis caeruleis pallidis et lumine obscuro utitur ad universum vastum suggerendum, horologio solari in medio locato. In area negotiationis, taberna aquatica curva spatium rectangulare mollit.

The Recognition

About the Praemium A' Design Award Aeneum

Firstar 37N Haiyun Centrum Venditionis victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur Firstar 37N Haiyun Centrum Venditionis rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. Firstar 37N Haiyun Centrum Venditionis necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This case is the sales center of a vacation property project. Based on the product positioning, the designer analyzes the psychology of core customers and market demand and considers inciting consumption through space performance.
Dimensions & Packaging: The area of this project is 2500 sqm.
Tags: Minimalist, Modern, Various materials, Light blue, Fairyland
Production Technology: In the lobby, the sight of "Kunpeng Galaxy" from A Happy Excursion is recreated, and the use of multichannel fusion technology and acrylic models revives the appearance of Kunpeng. A "Mirage" showing area is set up in the space so the visitors can immerse themselves in it to learn about the product comfortably.
Design Challenge: Two walls separate the space into three sections, ensuring privacy while maintaining the space integrity. The blue furnishings add a fresh feel to the space. The further negotiation area on the second floor is designed partly as a book bar, and attracts potential customers to learn more about the project. The water bar, book bar and Chinese restaurant can be opened as a whole to the public in the future.
Research: In the negotiation area, the story of Nirvana of the Phoenix is used. The water bar extends throughout the rectangular space with a curved corner on the top to soften the rigidness of the space. The brown color is employed to match the theme and exhibit the nobility of the phoenix, and the lighting above imitates the phoenix in design.
Inspiration: The case is located in Weihai, Shandong, a world leading livable city and the port of departure in the legend of Qinqiao Sunrise, where Qin Shi Huang, the First Emperor of the Qin Dynasty, dispatched 300 boys and girls overseas. Following this storyline, the designer employs fairyland stories from The Trip to Fairland and A Happy Excursion in space design and brings customers into the story to share the experience of the characters.
Project Duration: The project started in April 2020 in Shenzhen and finished in May 2021 in Weihai.
Operation Flow: In the main sand table area, the overall tone changes to light blue, and the dim lighting creates there a vast universe dotted with the sun, the moon and the stars. The sundial represents the center of the universe, and the fairyland that Qin Shi Huang was looking for lies right there. In styling, the concepts of "the round lies in the square" and "the rainwater pools in the courtyard from all four sides" are employed, and the spraying installation and frosted pressed glass create a vivid fairyland in a space of order and perspectives.
Team Members: Song Hongyang
Li Xin
Image Credits: Image #1: Photographer Wang Hui, Firstar 37N Haiyun Sales Center, 2021.
Image #2: Photographer Wang Hui, Firstar 37N Haiyun Sales Center, 2021.
Image #3: Photographer Wang Hui, Firstar 37N Haiyun Sales Center, 2021.
Image #4: Photographer Wang Hui, Firstar 37N Haiyun Sales Center, 2021.
Image #5: Photographer Wang Hui, Firstar 37N Haiyun Sales Center, 2021.