Emotions Posters by Rui Ma is a highly esteemed winner of the very prestigious 2022 Praemium A' Design Award Ferreum in Graphica Competition Category.

FerrumGraphica· 2022

Emotions Posters

by Rui Ma

Client: Rui Ma

Praemium A' Design Award Ferreum Winner in Graphica Category

19,129

Verified Award Winner

Verify Award Status for #129865

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Emotions Posters

Quid passiones tamquam in mundo visuali? Haec series posterorum affectuum nominatorum quattuor genera affectionum fundamentalium in forma visuali repraesentat. Quatuor passiones sunt Gaudium, Ira, Tristitia et Timor. Excogitator usus est linguae visualis hodiernae inter illustrationes abstractas, colores vibrantes et dynamicam typographicam ut nexum inter motus et vultus vultus ostendat. In hoc consilio systematis singulae linguae visuales ut singula consilia in se ipso operatur. Simul, omnia consilia poster ut systema operantur.

The Recognition

About the Praemium A' Design Award Ferreum

Emotions Posters victor est Praemii A' Design Award Ferreum, honoris amplissimi formis bonis dati, quae postulatis professionalibus et industrialibus ab creationibus bene formatis exspectatis satisfaciunt. Victores Ferrei magnam peritiam, altam specializationem, intellectum periti et facultatem creandi auctorum suorum ostendunt. Exspectatur Emotions Posters creationem multum aestimatam, admiratam et carissimam, practicam et novam fore. Haec forma Ferreo victa optimas industriae consuetudines integrat et proprietates technicas idoneas, cum scientia et talento coniunctas, habet. Emotions Posters ob diligentiam suam honoratur et ad vitae qualitatem emendandam formatum est, ut mundum meliorem reddere iuvet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Emotions is a series of posters that represent four different types of basic emotions - Joy, Anger, Sadness, and Fear. The posters also show the connection between emotions and facial expressions in visual form. The design was created in its own grid with abstract illustrations, vibrant colors, and dynamic typography. At the same time, each graphic, illustration, and typography also work as individual designs on its own.
Dimensions & Packaging: Each poster application was designed in its unique form depending on the dimension. At the same time, all the poster designs work as a system.
Tags: Graphic Design, Illustration, Posters, Visual Communication
Production Technology: The posters were created and designed with Adobe Illustrator and Photoshop.
Design Challenge: Emotions can be abstract and also representational at the same time. The challenge of the project was how to visualize emotions in playful and contemporary design/illustration styles. The research on the connection between facial expressions and emotions was also a challenge but an interesting subject.
Research: The research of this project was based on information about the subject from the internet.
Inspiration: I was reading a few psychology books recently and a question came to my mind: What would emotions look like in the visual world? So I did the research and created the posters with graphics and illustrations in English and Chinese.
Project Duration: 2021 Los Angeles
Operation Flow: This series of posters were designed for both digital and print applications. The posters can be viewed on screens, prints and OOH, etc.
Image Credits: English font: Raoul Audouin & Velvetyne Type