Yangzi River Nota Propria: Identitas Visualis by Hangzhou JC Culture and Arts Co., Ltd

Yangzi River Nota Propria: Identitas Visualis by Hangzhou JC Culture and Arts Co., Ltd is a highly esteemed winner of the very prestigious 2022 Praemium A' Design Award Ferreum in Graphica Competition Category.

FerrumGraphica· 2022

Yangzi River Nota Propria: Identitas Visualis

by Hangzhou JC Culture and Arts Co., Ltd

Client: Hangzhou JC Culture and Arts Co., Ltd

Praemium A' Design Award Ferreum Winner in Graphica Category

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Verified Award Winner

Verify Award Status for #131546

View at A' Design Award Press Release Award Badge

Colors

The Design

About Yangzi River Nota Propria: Identitas Visualis

Textus Libri: Yangzi Flumen est identitas visualis destinata centro conventuum internationali. Lineae intertextae ex undis fluminis Yangtze fluctuantibus inspirationem capiunt. Argenteus est color praecipuus, ex aluminio anodizato sumptus, materia principali aedificatoria centri. Lineae fuscae et albae paletam colorum complent et flumen fluens significant. Compositio asymmetrica tensionem visualem et sensum virtutis addit. Identitas materiis typis impressis ad usum negotialem applicatur. Consilium argumentum undarum volventium architecturae continuat.

The Recognition

About the Praemium A' Design Award Ferreum

Yangzi River Nota Propria: Identitas Visualis victor est Praemii A' Design Award Ferreum, honoris amplissimi formis bonis dati, quae postulatis professionalibus et industrialibus ab creationibus bene formatis exspectatis satisfaciunt. Victores Ferrei magnam peritiam, altam specializationem, intellectum periti et facultatem creandi auctorum suorum ostendunt. Exspectatur Yangzi River Nota Propria: Identitas Visualis creationem multum aestimatam, admiratam et carissimam, practicam et novam fore. Haec forma Ferreo victa optimas industriae consuetudines integrat et proprietates technicas idoneas, cum scientia et talento coniunctas, habet. Yangzi River Nota Propria: Identitas Visualis ob diligentiam suam honoratur et ad vitae qualitatem emendandam formatum est, ut mundum meliorem reddere iuvet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This product is a VI visual design project designed mainly for the Yangtze River International Conference Center. The interlaced lines are inspired by the undulating waves of the Yangtze River. The main color is silver, which is taken from the symbolic color of anodized aluminum, the main building material, showing the international and modern image of the International Conference Center. With the asymmetric design, it further enhances the visual tension and sense of strength of VI design, implying the courage and resolve of international leaders of all walks of life to face the storm in life.
Production Technology: VI and offline material design are mainly for international high-end users, and their style and structures could better match the style of business people.
It conveys the spiritual connotation of the Yangtze River International Conference Center beating various challenges.
Research: 1. The Yangtze River gave birth to the civilization of Nanjing of nearly 2600 years. The Yangtze River as the element shows the unique regional culture of the city to all walks of life at home and abroad and conveied the cooperation attitude towards opening up and inclusiveness.
Inspiration: Inspired by the magnificent landscape of the Yangtze River, the brand image design continues the theme of "Waves Rolling One Higher Than Another" in architectural design. It convey the concept of inclusiveness and navigation of the Yangtze River International Conference Center.
Operation Flow: 1. With the inspiration source coming from the Yangtze River, it adopts asymmetric wave shape as the main constituent element.
2. Using silver and brown as the main colors and white lines, it symbolizes the endless and flowing river and the force of forging ahead.

Read the Press Release