Mao Xin Tea House Visivae Identitatis ab ChingYu Liu

Opus Mao Xin Tea House Visivae Identitatis a designatore ChingYu Liu est victor maxime honoratus praemii praestigiosissimi 2022 Praemium A' Design Award Ferreum in Categoria Certaminis Graphica.

FerrumGraphica· 2022

Mao Xin Tea House Visivae Identitatis

a ChingYu Liu

Cliens: BlackLiuStudio

Victor praemii Praemium A' Design Award Ferreum in Categoria Graphica

9,667

Victor Praemii Verificatus

Verifica Statum Praemii pro #132541

Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Mao Xin Tea House Visivae Identitatis

Mao Xin tea domus significatum est ad pulchritudinem tea orientalis et eam & # XXXIX deducere culturam. Singillatim hoc theas proprium, quod est bina folia, cuivis radicis. Cum ea coniungunt cum locali tea culturae, facillime coniungunt eam cum Zen culturae totidem insidiae ponuntur circulariter simili modo in horto petra Iaponici.

Agnitio

De Praemium A' Design Award Ferreum

Mao Xin Tea House Visivae Identitatis victor est Praemii A' Design Award Ferreum, honoris amplissimi formis bonis dati, quae postulatis professionalibus et industrialibus ab creationibus bene formatis exspectatis satisfaciunt. Victores Ferrei magnam peritiam, altam specializationem, intellectum periti et facultatem creandi auctorum suorum ostendunt. Exspectatur Mao Xin Tea House Visivae Identitatis creationem multum aestimatam, admiratam et carissimam, practicam et novam fore. Haec forma Ferreo victa optimas industriae consuetudines integrat et proprietates technicas idoneas, cum scientia et talento coniunctas, habet. Mao Xin Tea House Visivae Identitatis ob diligentiam suam honoratur et ad vitae qualitatem emendandam formatum est, ut mundum meliorem reddere iuvet.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: The logo design was meant to bring out the beauty of oriental tea and its culture. In particular this teas specialty which is two leaves to every one root. When you combine that with the local tea culture it is very easy to connect it with the zen culture as many of plots are set out in a circular manner similar to a Japanese rock garden.
Dimensiones et Involucrum: Sealing Sticker : Height10mm x Width145mm
Front sticker : Height75mm x Width175mm
Bottle : Width75mm x Depth 35mm x Height165 mm
Notulae: Brand, logo design, Visual Communication Design, Tea culture, Tea brand, integration
Technologia Productionis: Graphic Design, Brand Identity, packaging design, Brand Research and Strategy, Visual Communication Design
Provocatio Designandi: Finding the right design to attract the attention of a younger generation of new users.
Investigatio: Mao Xin Tea House was first construction in 1928 during the Japanese colonial period. It is a place that is Japanese designed where people can drink tea, learn to roast tea leaves, admire the local tea fields, and learn about tea culture. Which is why i felt that using Japanese inspired designs would help bring out the natural beauty of the surrounding area and architecture.
Inspiratio: The Mao Xin tea house has produced four generations of tea farmers here in Taiwan. The Tseng family have been growing tea all the way from the Japanese colonial era to this day. The entire family has a very deep emotional connection to the local culture especially that involving tea and its Zen. It is an aspiration for the entire family to be able to continue passing this on to future generations.
Duratio Operis: The project started in Mar 2018 in Taiwan and finished in Sep 2018 in Taiwan.
Cursus Operationis: The logo can be used on many different types of packaging also in many places around the interior or even exterior of the store. Places could include cups, business cards, the store sign, menus or a pop up event. This will help create brand recognition.
Membra Turmae: ChingYu-Liu
Agnitiones Imaginum: ChingYu-Liu, 2021.