24 Solar Terms Illustratio Applicationis Mobilis by Baidu Meux

24 Solar Terms Illustratio Applicationis Mobilis by Baidu Meux is a highly esteemed winner of the very prestigious 2022 Praemium A' Design Award Ferreum in Mobilis Competition Category.

FerrumMobilis· 2022

24 Solar Terms Illustratio Applicationis Mobilis

by Baidu Meux

Client: baidumeux,Baidu Online Network Technology (Beijing) Co., Ltd

Praemium A' Design Award Ferreum Winner in Mobilis Category

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Verified Award Winner

Verify Award Status for #133667

View at A' Design Award Press Release Award Badge

Colors

The Design

About 24 Solar Terms Illustratio Applicationis Mobilis

XXIV Tempora Solaria est series illustrationum dynamicarum ad applicationem mobilem quaerendi creata. Viginti quattuor tempora solaria annum in partes fere aequales dividunt et per saecula agriculturam vitamque cotidianam in Sina rexerunt. Illustrationes methodis et coloribus picturae Sinicae traditionalis utuntur ad tempora anni, temperiem, caelum et naturam viventem ostendendam. Usores paginas inveniunt nomen temporis solaris vel verbum simile quaerendo. Sectio congregata in fine cuiusque paginae ad videos, nuntios et articulos encyclopaedicos ducit. Opus artis ad omnes magnitudines scrinii mobilis se accommodat.

The Recognition

About the Praemium A' Design Award Ferreum

24 Solar Terms Illustratio Applicationis Mobilis victor est Praemii A' Design Award Ferreum, honoris amplissimi formis bonis dati, quae postulatis professionalibus et industrialibus ab creationibus bene formatis exspectatis satisfaciunt. Victores Ferrei magnam peritiam, altam specializationem, intellectum periti et facultatem creandi auctorum suorum ostendunt. Exspectatur 24 Solar Terms Illustratio Applicationis Mobilis creationem multum aestimatam, admiratam et carissimam, practicam et novam fore. Haec forma Ferreo victa optimas industriae consuetudines integrat et proprietates technicas idoneas, cum scientia et talento coniunctas, habet. 24 Solar Terms Illustratio Applicationis Mobilis ob diligentiam suam honoratur et ad vitae qualitatem emendandam formatum est, ut mundum meliorem reddere iuvet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A simple and intuitive way to introduce the historical accumulation of China's 24 solar terms to 600 million monthly active users in a search scenario in the form of traditional Chinese dynamic illustrations, with an aggregation function to quickly browse all knowledge related to the solar terms.
Dimensions & Packaging: Dynamic 24 can be adapted to all sizes of mobile screens and works well
Tags: Baidu App, Traditional 24 Solar Terms, Chinese Non Tangible Cultural Heritage, The Humanistic Aesthetic Delivery
Production Technology: Implementation of technical material. Leveraging the dynamic search result page capability of the Baidu APP product to go live as a dynamic illustration.
Design Challenge: Our experience design is charged with social responsibility, technological advancement, national development and the transmission of humanistic aesthetics, making the culture accessible to all users is a difficult challenge. By digitally representing the twenty four solar terms combined with ancient traditional techniques in vivid and dynamic images in the search results of the Baidu App, we visually show this great intangible cultural heritage to hundreds of millions of search users.
Research: We used many research tools during the project. Industry pr-study, braining and interviews were used to identify features and innovation. For the design we recovered the ancient way of dividing the fests into 4 types: Season, Temp, Weather and Biology, and show the impact on people, animals and changes in nature. While we resorted ancient Chinese colors and painting skills. It allows Baidu users to know Chinese culture while having fun. It is a break from the old boring textual form.
Inspiration: Ancient Chinese scholars divided the solar year into 24 periods of essentially equal length, it guided the agricultural production of the ancient Chinese. Till today, it guides the lives and traditions of Chinese as China's ICH. Baidu is a full content and service App with information and knowledge. We designed with social responsibility, technological progress, national development and the passing of cultural aesthetics. We visually present this great ICH to users by vivid and dynamic images.
Project Duration: October 2021, within the Baidu App side
Operation Flow: The set is already live in the search engine of the Baidu App, where users can search for the name of the festival or keywords to reach the page. With 3 visual upgrades, users are not only able to see the animation effects, but also to quickly flip through all the festival content via the aggregated section at the bottom. Combined with videos, news and information, encyclopedia entries, etc. to provide users with high quality content.
Patents: Copyrights belong to Baidu Online Network Technology (Beijing) Co., Ltd
Team Members: Dou Shen, Yujie Shi, Yong Zhang, Si Ren Liu, Yingshan Chen, Xiaolong Che, ShuTing Cheng, Qiang Zhang
Image Credits: Copyrights belong to Baidu Online Network Technology (Beijing) Co., Ltd