Cloud Mountain Type Descriptio Litterarum by Meng Shenhui

Cloud Mountain Type Descriptio Litterarum by Meng Shenhui is a highly esteemed winner of the very prestigious 2022 Praemium A' Design Award Argenteum in Graphica Competition Category.

ArgentumGraphica· 2022

Cloud Mountain Type Descriptio Litterarum

by Meng Shenhui

Client: Shenzhen Chengmei Culture Communication Co., LTD

Praemium A' Design Award Argenteum Winner in Graphica Category

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Verified Award Winner

Verify Award Status for #135379

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Colors

The Design

About Cloud Mountain Type Descriptio Litterarum

Cloud Mountain Type est genus litterarum a nubibus nebulisque montium Zhang Jiajie et ab antiqua pictura Sinensi rerum agrestium inspiratum. Formae litterarum imagines traditas Sinenses nubium montiumque cum structura alphabeti Latini coniungunt. Singula signa manu delineantur ac deinde programmate digitali imaginum perpoliuntur, et hoc genus litterarum magnitudinibus variabilibus adhiberi potest. Prope admodum inspectae, singulae partes praevalent et littera difficilis cognitu fit, sicut forma montis a vertice suo cerni non potest.

The Recognition

About the Praemium A' Design Award Argenteum

Cloud Mountain Type Descriptio Litterarum victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur Cloud Mountain Type Descriptio Litterarum opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. Cloud Mountain Type Descriptio Litterarum creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Cloud Mountain Type inspired by Zhang Jiajie, the Chinese cloud-fog mountains and ancient Chinese landscape painting. Combined the traditional Chinese clouds landscape with western character. The Chinese saying: You cannot recognize the shape of a mountain when you stand on it. When you stare at the details of the font, you even can’t recognize the letter itself, that is because you have already stand on the cloud-fog mountains.
Dimensions & Packaging: Variable size
Tags: Eastern culture and Western culture, Abstract and Concrete, Life meaning, Type design, Self-promotion
Production Technology: Photoshop, Pixelmator software, Hand drawing
Design Challenge: Eastern culture and Western culture, Abstract and Concrete, Full of life meaning
Research: When you stare at the details of the font, you even can’t recognize the letter itself, that is because you have already stand on the cloud-fog mountains.
Inspiration: The Cloud Mountain Type inspired by Zhang Jiajie, the Chinese cloud-fog mountains and ancient Chinese landscape painting. Combined the traditional Chinese clouds landscape with western character.
Project Duration: The project started in 2016 in Beijing and finished in 2021 in Shenzhen, and was exhibited in New York, Berlin and Seoul.
Operation Flow: The Cloud Mountain Type inspired by Zhang Jiajie, the Chinese cloud-fog mountains and ancient Chinese landscape painting. Combined the traditional Chinese clouds landscape with western character.
Team Members: Meng Shenhui
Image Credits: Meng Shenhui