Crcrta Identitas Societatis by Zilong Chen and Chao Yang

Crcrta Identitas Societatis by Zilong Chen and Chao Yang is a highly esteemed winner of the very prestigious 2022 Praemium A' Design Award Aeneum in Graphica Competition Category.

AesGraphica· 2022

Crcrta Identitas Societatis

by Zilong Chen and Chao Yang

Client: Communication University of Zhejiang

Praemium A' Design Award Aeneum Winner in Graphica Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Crcrta Identitas Societatis

Crcrta est identitas societatis destinata Centro Sinensi Investigationum de Arte Radiophonica et Televisifica, ministerio publico. Signum formas graphicas et litteras coniungit. Color trium colorum primariorum televisificorum usus est, rubri, viridis et caerulei. Symbolum machinae photographicae tribus formis geometricis efficitur. Duo rectangula ad filtra et chartam in industria radiophonica et televisifica adhibita referunt. Trigonum ad lentem vel altiparlantem refert. Litterae CRCRTA per figuram a sinistra ad dextram transeunt ut ideam communicationis exprimant. Identitas magnitudinem fixam non habet et ad varia media aptari potest.

The Recognition

About the Praemium A' Design Award Aeneum

Crcrta Identitas Societatis victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur Crcrta Identitas Societatis rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. Crcrta Identitas Societatis necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Chinese Research Centre for radio and TV art is a government administrative department. The design idea is based on the three primary colors of "red, green and blue" of TV. It is a camera symbol composed of three geometric figures, and the two rectangles represent filters and paper in the radio and television art industry. Triangles represent lenses or speakers. The integration of signs and words, the visual feeling of surrealism, is also the creative technique of film and television art montage.
Dimensions & Packaging: This visual design has no fixed size, and can be used according to the size of the media and packaging.
Tags: Visual Identity,Logo Design, Branding,Radio,TV Art,Research Centre
Production Technology: The logo adopts a combination of graphics and text. At the same time, using the creative way of graphics, the "CRCRTA" penetrates the graphics from left to right to reflect the concept of communication, and realize a set of brand image with the integration of radio and television art.
Design Challenge: The challenge is to find the representative symbols and language of the Radio and TV Art and Research Center.
Research: The success of the project largely depends on the concise graphic expression of radio and television art, understanding the characteristics of the industry and their work content. The entire logo shows the important function of CRCRTA to carry out multi-dimensional cultural dissemination through the display of television art works, the collation of literature data, and the research of science and art.
Inspiration: The Chinese Research Centre for radio and TV art was founded in 2021 and needs to design a visual image of government departments. It is an enterprise for sorting and preservation, publicity and display, art research and talent training, so as to play a positive leading role in strengthening TV art exchange, deepening academic research and carrying forward the spiritual connotation of works.
Project Duration: The project stared in Hangzhou, Zhejiang Province in July 2021 and submitted for completion in December 2021.
Operation Flow: The abbreviation CRCRTA in the middle of the graphic pierce through from left to right, which better reflects the concept of communication of Radio and TV Art.
Team Members: Designer:Chen Zilong and Creative Director:Yang Chao