Free Nota Signi by Fengnan Lin is a highly esteemed winner of the very prestigious 2022 Praemium A' Design Award Ferreum in Graphica Competition Category.

FerrumGraphica· 2022

Free Nota Signi

by Fengnan Lin

Client: Free

Praemium A' Design Award Ferreum Winner in Graphica Category

10,703

Verified Award Winner

Verify Award Status for #135862

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Free Nota Signi

Liber Textus: Libera est nota signi creata pro nota panniculorum menstrualium. Logotypum renovatur littera F paulum elevata, quae animum iuvenilem et bonae spei significat. Duae formae litterae e tamquam uno tractu penicilli continuo delineantur et inter se coniunguntur. Hoc par coniunctum ex logo extrahitur et adhibetur ut graphice auxiliaris, in chartis negotii, insignibus, sacculis documentorum, capsis expressis et sacculis textilibus applicata. Linea dynamica libertatem et sui expressionem significat. Systema specificationum visualium notam constantem et extensibilem servat per vias et rationes tam interretiales quam extra rete.

The Recognition

About the Praemium A' Design Award Ferreum

Free Nota Signi victor est Praemii A' Design Award Ferreum, honoris amplissimi formis bonis dati, quae postulatis professionalibus et industrialibus ab creationibus bene formatis exspectatis satisfaciunt. Victores Ferrei magnam peritiam, altam specializationem, intellectum periti et facultatem creandi auctorum suorum ostendunt. Exspectatur Free Nota Signi creationem multum aestimatam, admiratam et carissimam, practicam et novam fore. Haec forma Ferreo victa optimas industriae consuetudines integrat et proprietates technicas idoneas, cum scientia et talento coniunctas, habet. Free Nota Signi ob diligentiam suam honoratur et ad vitae qualitatem emendandam formatum est, ut mundum meliorem reddere iuvet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The letter "F" rises slightly, reflecting a young and optimistic attitude. The continuous brush design of the two "e" letters are cleverly linked together which has also become the super symbol of Free, and used to create specifications such as the Icon system, that makes the brand more unified and more extensible, and also makes Free's brand vision stand out from the competition.
Dimensions & Packaging: Business card 54mmx90mm
Badge 54mmx85mm
Document bag 280mmx180mm
Canvas bag 580mmx390mm
Tags: Brand visual upgrade, Sanitary napkins, GEN Z,
Production Technology: Extract "ee" from the logo as an auxiliary graphic and apply it to many work scenarios, such as business cards, express boxes, badges, document bags, messenger bags, canvas bags, etc. The process involves four-color printing and baking paint process.
Design Challenge: Through the brand visual upgrade, an old brand of daily necessities is reshaped into a trendy brand of sanitary napkins with a young attitude, conveying freedom and a brand-new attitude image to consumers.
Research: We found that for more than 10 years, Free has been "taking the first sanitary napkin for girls" as its brand positioning. The brand image is gradually aging, making it difficult for the brand to continue to gain the recognition of the "youngest" consumer group.
Inspiration: For more than 10 years, Free's brand position-"taking the first sanitary napkin for girls" cannot meet the change of aesthetic trends, the images is gradually aging, making it difficult to continue to gain the recognition of the "youngest" consumer group.
We took on the core of the brand and reshaped it into a youthful attitude brand by upgrading the logo font and a new visual specification system.
The new system makes the visual and concept consistent and extensible and is flexible to be used in online and offline channels.
Project Duration: Guangzhou,Guangdong Province,China,July 6,2021
Operation Flow: The "ee" is extracted from the original Logo, which reflects the modern women's feeling of unrestrained, the pursuit of freedom and self-expression through the dynamic line performance.
Team Members: Fengnan Lin
Yingqiang Zhang
Xiaofang Teng