Chasing Light Cellula Ostentationis by AD Architecture

Chasing Light Cellula Ostentationis by AD Architecture is a highly esteemed winner of the very prestigious 2022 Praemium A' Design Award Argenteum in Designatio Interior Competition Category.

ArgentumInterior· 2022

Chasing Light Cellula Ostentationis

by AD Architecture

Client: AD Architecture

Praemium A' Design Award Argenteum Winner in Interior Category

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Verified Award Winner
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Colors

The Design

About Chasing Light Cellula Ostentationis

Lucem Persequens est cellula ostentationis pro societate tessellarum fictilium in urbe Foshan, in Sinis, designata. Interiora octingentos nonaginta metros quadratos complectuntur atque loca receptionis, ostentationis et experientiae coniungunt. Producta tessellarum fictilium in quattuor genera dividuntur et in superficiebus horizontalibus verticalibusque intra spatium ostenduntur. Formae geometricae et mensura conclavium magnas laminas lapidis sinterati illustrant. Lux naturales laminarum texturas confirmat. Materiae praecipuae laminam lapidis sinterati, pigmentum artificiosum, chalybem inoxidabilem et acrylicum comprehendunt. Dispositio visitatores per iter apertum ducit.

The Recognition

About the Praemium A' Design Award Argenteum

Chasing Light Cellula Ostentationis victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur Chasing Light Cellula Ostentationis opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. Chasing Light Cellula Ostentationis creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The product display space continues the overall design logic. To solve the problem of exhibition, ceramic tile products are divided into four categories, and are showcased in a pure manner on the horizontal and vertical surfaces within the space. With the interaction of light and geometric forms, and based on architectural aesthetics, the design expresses the confidence of the space and highlights the high-end products.
Dimensions & Packaging: Building area:890 square meters
Type:Showroom
Tags: AD ARCHITECTURE, Xie Peihe, plain aesthetics, light & geometric forms, corporate headquarters, brand display
Production Technology: The geometric form and scale of the space highlight the large size of sintered stones. Complemented by light, the textures of natural sintered stones are strengthened. The tranquil light, powerful forms and natural tactile experience are intriguing, evoking various emotions and thinking.
Main materials: sintered stone panel, artistic paint, stainless steel, acrylic
Design Challenge: Conventional showrooms face two common problems. First, the conventional spatial pattern restricts products to expressing themselves. Second, unreasonable ways of product display make the space disorderly, and do not well show the strengths of products, thereby lowering buyers' shopping desires.
There are 38 types of sintered stone panels, which can be used in 54 different ways in various spaces. To efficiently display the diversified uses of such a variety of products posed a big challenge.
Research: The design breaks the homogeneous design of conventional showrooms and ways of product display, and enables products to resonate with the space, nature, people and time. It's a bold exploration of showroom design in China's ceramics sector.
By releasing the column networks of the space, the project creates a free, relaxing spatial atmosphere and well-organized circulation route, allowing visitors to experience all products and participate in every spatial node by following the set circulation.
Inspiration: Based on the core values of the ceramic tile brand with a history of 25 years, the project adopts the design logic that meets the demands of contemporary and future exploration, and shows respect to the brand's culture and core. The design team dug into the philosophy that respects nature and values a plain aesthetic. Through architectural space and light, the designers expressed their understanding of the ceramic tile products with a confident attitude.
Project Duration: Start time: 2021.08
Completion time: 2021.11
Location: Foshan, Guangdong Province
Operation Flow: The reception lobby breaks the original high and closed space, lowers the height of the ceiling, and creates interesting forms and a sense of strength, which visually extends the interior surfaces, enriches the spatial layers and effectively removes the oppressive feeling brought by closed space.
The design displays the brand's image in an interactive manner, and creates connection between the 12 square columns and the brand. Several transitional spaces are inserted to link spatial nodes.
Team Members: Chief designer:Xie Peihe
Furnishings:AD ARCHITECTURE
Image Credits: Ouyang Yun